Position role and tech stack precisely
State advertised gross salary ranges: use the median and the full range 35,000–78,000 EUR for salary framing; consider p75 and p90 where relevant.
Specify location and working model: Onsite remains common while Hybrid shows a higher share (31.1 %).
Prioritize technologies in the ad: Windows, Microsoft 365, Microsoft Office and Active Directory; include Microsoft Intune as an increasingly mentioned skill (1.0 % → 2.8 %, +1.8 pp).