Job
- Level
- Junior
- Location
- Munich
- Working Model
- Hybrid, Onsite
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
Job Summary
In this role, you design and manage consumer insights studies, develop behavior-based audience segmentations, and utilize AI tools and programming languages to analyze complex data and derive strategic recommendations.
Job Technologies
Your role in the team
- Research & Consumer Insights: You design and manage consumer insights studies - from study design and field management to analysis based on behavioral science principles.
- Behavioral segmentation: You develop behavior-based target audience segments for international clients and utilize AI techniques to transfer and model segments in foreign datasets.
- Strategy & Insights: You link segmentations with category-entry-point and communication analyses, derive strategic recommendations, and prepare the results in interactive dashboards.
- AI-powered analysis: You actively work with AI tools such as Claude and Copilot, as well as analysis languages (Python, R, SPSS) — and integrate them into the daily project workflow.
- Agility & Tool Development: You assist in establishing agile project management structures and evaluate new AI-powered workflow tools to enhance team efficiency.
- Methodology & Innovation: You contribute to the further development of our methods and tool portfolio and bring fresh perspectives to our interdisciplinary team.
- Team & Culture: You can expect a dynamic, international team with genuine camaraderie and real enthusiasm for data-driven communication.
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Our expectations of you
Education
- Ideally, a completed university degree in Psychology, Business or Consumer Psychology, Behavioral Economics, Sociology, Neuroscience, Communication Science, Data Science, or a related field.
Qualifications
- Interest in Behavioral Science and Motivation, and applying this knowledge to real brand and media projects.
- Basic knowledge of Python or R - you don't need to be an expert, but you're eager to develop further.
- Openness to AI tools (Claude, Copilot, etc.) and a structured approach to new technologies
- Analytical thinking skills, affinity for numbers, and the ability to present complex data in an understandable manner.
- Excellent spoken and written proficiency in German and English.
- Ability to work in a team, initiative, and enjoyment of an agile, collaborative work environment
Experience
- Initial practical experience in quantitative market research, data analytics, or a related field.
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What we offer
- Onboarding: Welcome session, personal mentoring, and digital onboarding sessions - we ensure your perfect start
- Development: Your personal and professional growth is important to us. Through our comprehensive training programs, coaching initiatives, and advancement opportunities, we support you.
- Flexibility: With flexible working hours and mobile office options, you can adapt your job to your life — and not the other way around.
- Fun: Those who work also need to take a break sometimes. Whether it's a party or working out - with us, you have plenty of opportunities through regular after-work events and agency-sponsored fitness programs.
- Accessibility: Our modern office in Munich's creative quarter is easily accessible for you thanks to its perfect location.
- Internationality: As an internationally operating agency group, we offer you the opportunity to network and exchange ideas with colleagues from a wide range of disciplines from around the world.
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Benefits
Work-Life-Integration
Health, Fitness & Fun
Food & Drink
Higher Take-Home Pay
Topics You Will Work On
Job Locations
About Your Employer
Serviceplan Group
Since our founding in 2002, we have specialized in performance-oriented online, social and content campaigns. Based on this wealth of experience, we have further developed into a 360 ° planning media agency in 2018. With the view from the digital perspective on the classical media, we work out cross-media and data-based mediastrategies for our customers.
Description
- Company Size
- 250+ Employees
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Advertising, Marketing, PR
Junior Behavioral Strategist Audience Analytics
- Location
- Munich
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
