Job
- Level
- Senior
- Location
- Karlsruhe
- Working Model
- Hybrid, Onsite
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
Job Summary
In this role, you analyze the entire customer journey in the online shop and deliver actionable insights for conversion rate optimization and enhanced customer lifetime value using tools like Google Analytics 4 and SQL.
Job Technologies
Your role in the team
- As a Website Analyst, you are the analytical backbone of our online shop. You know how to generate not just reports, but real growth levers from vast amounts of data.
- You work directly at the interface between Business, Marketing, and Product, ensuring that every decision is based on valid data.
- You are responsible for the holistic analysis of the customer journey in our online shop and define the KPIs by which we measure our success.
- You deliver more than just raw numbers-you provide 'actionable insights.'
- You identify friction points in the funnel and derive concrete optimization recommendations for E-commerce Management.
- You act as a sparring partner for our Conversion Rate Optimization (CRO) team, provide statistically sound support for A/B tests, and evaluate their impact on CLV (Customer Lifetime Value).
- Together with Data Engineering, you ensure precise tracking (client- & server-side) and maintain the highest data quality in a post-cookie era.
- You prepare complex analyses for management (department heads) so that they serve as a well-founded basis for decision-making.
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Our expectations of you
Qualifications
- You are intimately familiar with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo).
- You have a deep understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
- You are not satisfied with the status quo. You question data critically and have the drive to proactively improve processes.
- You can communicate complex issues precisely and convincingly in both German and English.
Experience
- You have several years (5+) of experience in the field of Web Analytics or Digital Analytics, ideally in a high-traffic e-commerce environment or with a SaaS provider.
- SQL is a standard for you, and we require experience with BI tools (e.g., Tableau, Looker).
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What we offer
- Hybrid working model with Home office option.
- Flexible working hours through trust-based working hours.
- An einigen Standorten gibt es eine subventionierte Kantine und verschiedene kostenlose Getränke.
- Modern office space with excellent transportation links.
- Various employee discounts for activities and products.
- Employee events such as summer and winter parties, as well as workshops.
- Numerous training and development opportunities.
- Various health offers, such as sports and health courses.
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Topics You Will Work On
Job Locations
About Your Employer
Berufliche Schulen Potsdam der ASG - Anerkannten Schulgesellschaft mbH
The Vocational Schools Potsdam of ASG offer a practice-oriented training for educators that closely integrates academic theory with professional practice. A competent team of instructors and regular collaborations with practice partners support the preparation for pedagogical roles in child and youth welfare.
Description
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Education System
Senior Website Analyst E-Commerce Management
- Location
- Karlsruhe
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
