Job
- Level
- Experienced
- Location
- Berlin
- Working Model
- Hybrid, Onsite
- Job Field
- Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
Job Summary
You analyze user behavior on digital offerings, develop tracking concepts, maintain dashboards, conduct A/B tests, and prepare analyzed results for various stakeholders.
Job Technologies
Your role in the team
- You analyze the usage behavior of our users on the digital offerings of Tagesspiegel and derive well-founded recommendations for editorial, sales, and product teams.
- You collaborate with the tracking team to translate technical tracking requirements into measurable KPIs and tracking concepts. In this role, you support the definition and quality assurance of tracking events and ensure the completeness and consistency of the collected data.
- You manage and develop the editorial and product dashboards to ensure that colleagues from editorial, sales, and product always have the relevant key figures in view.
- You design and implement A/B tests in collaboration with Product, Editorial, and Tech, oversee the implementation, and independently analyze the test results.
- You conduct ad-hoc analyses for the team's reach and audience measures.
- You prepare your results appropriately for the audience - from clear dashboards to concise presentations - and discuss them in exchanges with stakeholders from editorial, sales, and product.
- You work closely with colleagues in the central Business Insights team and contribute to the further development of shared standards, definitions, and best practices for data analysis within the company.
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Our expectations of you
Education
- Ideally, you have completed a degree with a quantitative focus, such as in Economics, Media or Communication Studies, Computer Science, Statistics, or a comparable field.
Qualifications
- Excellent SQL skills, enabling you to independently formulate complex queries and consolidate data from various sources.
- You are proficient with common web and product analytics tools, such as Google Analytics, Adobe Analytics, Kilkaya, or Piano Analytics, as well as reporting tools like Looker Studio or Power BI.
- Familiarity with common KPIs in the areas of reach, audience development, engagement, and conversion, as well as a good understanding of digital business models in the media environment.
- Strong analytical and conceptual thinking: You can evaluate data in a structured manner, derive key insights, and translate them into clear recommendations.
- You enjoy working with colleagues from editorial, sales, product, and tech teams, and you are able to communicate technical content in a clear and audience-appropriate manner.
- A self-organized and meticulous work approach as well as the willingness to familiarize yourself with new tools and questions in the field of Digital Analytics.
Experience
- At least two years of professional experience in digital/web analytics, data analytics, or a comparable analytical environment.
- Experience with cloud data platforms such as BigQuery, Databricks, or Snowflake is advantageous.
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What we offer
- Creative freedom within a team that values ideas, where you can realize your visions in an innovative media company in the heart of Berlin.
- Flat hierarchies with short decision-making paths and direct communication.
- Subsidized BVG company ticket and contribution to occupational pension scheme.
- Free digital subscription of Tagesspiegel & Tagesspiegel Plus, Handelsblatt, and Die Zeit.
- Opportunities for professional development through the online platform Masterplan to advance your career.
- A 38.5-hour workweek with 30 days of vacation (for a full-time position), so you have enough time to relax.
- Flexible working hours and up to 50% remote work.
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Benefits
Work-Life-Integration
Topics You Will Work On
Job Locations
About Your Employer
Verlag Der Tagesspiegel GmbH
Der Tagesspiegel hat in den vergangenen Jahren eine sehr erfolgreiche Entwicklung genommen und ist inzwischen nach Auflage und publizistischer Bedeutung, gedruckt und digital die Nr. 1 in Deutschlands wichtigster Stadt. Er hat die höchste verkaufte Auflage aller Zeitungen in Berlin mit seit über zehn Jahren wachsendem Marktanteil.
Description
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Media, Publishing
Web Analyst - Audience & Business Insights
- Location
- Berlin
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
