Digital Experience Manager

Bayer AG

Job

In this role, you will create user-centered interfaces and visual designs for digital platforms while enhancing fan experiences through wireframes, mockups, and usability testing.

Job summary

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Job technologies

Your role in the team

  • Optimization of user experience (UX) and usability (UI) on our digital platforms (owned media): bayer04.de website, Bayer 04 app, Werkself.TV, displays.
  • Design of user-centered user interfaces and development of visual design concepts for digital owned media platforms (website, app, displays…).
  • Ensuring a consistent user experience across digital platforms.
  • Development of wireframes, mockups, and interactive prototypes (e.g., in Figma).
  • Enhancement of the fan experience throughout the entire digital journey (pre-match, live match, post-match).
  • Planning, execution, and evaluation of usability tests and user feedback analyses, utilizing performance data to optimize the fan experience.
  • Creation of user journeys, user flows, and personas (e.g., fans, members, media, partners).
  • Application of UX methods, design tools with a focus on sports, content, and live experiences.
  • Collaboration with product and project management of digital platforms, external development teams, and other departments. Including content, editorial, branding (CD/CI), and marketing (B2C/B2B).

Our expectations of you

Education

  • Completed degree or training in the field of Design, Media, UX/UI, Digital Communication, or a comparable qualification.

Qualifications

  • Proficient in using design and prototyping tools such as Figma, Adobe Creative Cloud, Sketch.
  • Understanding of user-centered design processes and UX methods (e.g., Design Thinking).
  • Knowledge of Responsive Design.
  • Understanding of digital technologies and development processes.
  • Basic knowledge of HTML, CSS, and Accessibility/Barrier-Free Design.
  • Affinity for digital trends, fan engagement, sports content, and ideally football.
  • Sense for visual design, usability, details, and user needs.
  • Team player, willingness to learn, and structured working approach.
  • Good German and English skills, both written and spoken.

Experience

  • Practical experience in UX/UI design of digital products or platforms.

What we offer

  • Family-oriented and performance-driven work environment.
  • Home game ticket for MA and discounted away game ticket.
  • Access to cooperating doctors for employees.
  • Individual training and development opportunities.
  • Company pension scheme and capital-forming benefits.
  • Corporate benefits and discounts.
  • MA lunch and free drinks.

Benefits

Topics you will work on

Job locations

Map of the job locations
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  • Location Leverkusen
    Nordrhein-Westfalen, Germany

About your employer

Bayer AG is a globally active company with core competencies in the life science fields of health and nutrition. We develop our products and services for the benefit of people and the planet, and are committed to addressing the global challenges of a constantly growing and aging world population.

Company type
Established Company
Work model
Onsite, Hybrid, Full Remote
Industry
Pharmaceutical Sector, Chemical Industry, Biotech
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Digital Experience Manager

Bayer AG