Level
Senior
Location
Straelen
Working Model
Hybrid, Onsite
Job Field
BI, Data
Employment Type
Full Time
Contract Type
Permanent employment

Job Summary

In this role, you analyze customer and campaign data, develop performance reports in Power BI, and optimize multichannel CRM processes using SQL and Azure Databricks for targeted marketing actions.

Job Technologies

Your role in the team

Conducting customer, target audience, and campaign analyses as well as selections for targeted multichannel CRM, performance, and sales campaigns.
Design and further development of CRM, customer, and performance reports in Power BI, including data models, frontend and dashboard development, DAX, and Row-Level Security.
Development of customer and lifecycle analyses across relevant segments, particularly new customers, existing customers, churn, lost customers, and customer lifetime value.
Analysis of relevant marketing and performance KPIs, particularly SEA, conversion, funnel, and campaign performance, as well as deriving concrete optimization measures.
Further development of the BI, data, and MarTech landscape using SQL, Azure Databricks, Power BI, as well as Salesforce Service Cloud and Marketing Cloud.
Design and development of data pipelines, data integration, data consolidation, as well as automated reporting and campaign processes.
Further development of Power BI workspaces and dashboards for digital marketing.
Development of business cases and ad-hoc analyses as well as identification of revenue, efficiency, and optimization potentials.
Consulting in the areas of Marketing and E-Commerce as well as translating complex analyses into clear, actionable recommendations.

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Our expectations of you

Education

Completed degree, e.g., in Business Administration, Business Informatics, Business Mathematics, Data Analytics, or a comparable field.

Qualifications

Excellent SQL skills.
Excellent MS Excel skills.
Good knowledge of CRM, campaign analysis, and performance marketing.
Structured, meticulous, and results-oriented way of working.
Proactiveness and willingness to shape.
Communication skills and confident demeanor.
Team spirit and ability to cooperate.
Solution-oriented and implementation competence.

Experience

Relevant professional experience in Marketing Analytics, CRM Analytics, and/or Business Intelligence appropriate for the position.
Extensive experience with Azure Databricks.
Extensive experience with Power BI, especially data models, reports, and frontends/dashboards.

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