Job
In this role, you analyze customer and campaign data, develop performance reports in Power BI, and optimize multichannel CRM processes using SQL and Azure Databricks for targeted marketing actions.
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Job technologies
Your role in the team
- Conducting customer, target audience, and campaign analyses as well as selections for targeted multichannel CRM, performance, and sales campaigns.
- Design and further development of CRM, customer, and performance reports in Power BI, including data models, frontend and dashboard development, DAX, and Row-Level Security.
- Development of customer and lifecycle analyses across relevant segments, particularly new customers, existing customers, churn, lost customers, and customer lifetime value.
- Analysis of relevant marketing and performance KPIs, particularly SEA, conversion, funnel, and campaign performance, as well as deriving concrete optimization measures.
- Further development of the BI, data, and MarTech landscape using SQL, Azure Databricks, Power BI, as well as Salesforce Service Cloud and Marketing Cloud.
- Design and development of data pipelines, data integration, data consolidation, as well as automated reporting and campaign processes.
- Further development of Power BI workspaces and dashboards for digital marketing.
- Development of business cases and ad-hoc analyses as well as identification of revenue, efficiency, and optimization potentials.
- Consulting in the areas of Marketing and E-Commerce as well as translating complex analyses into clear, actionable recommendations.
Our expectations of you
Education
- Completed degree, e.g., in Business Administration, Business Informatics, Business Mathematics, Data Analytics, or a comparable field.
Qualifications
- Excellent SQL skills.
- Excellent MS Excel skills.
- Good knowledge of CRM, campaign analysis, and performance marketing.
- Structured, meticulous, and results-oriented way of working.
- Proactiveness and willingness to shape.
- Communication skills and confident demeanor.
- Team spirit and ability to cooperate.
- Solution-oriented and implementation competence.
Experience
- Relevant professional experience in Marketing Analytics, CRM Analytics, and/or Business Intelligence appropriate for the position.
- Extensive experience with Azure Databricks.
- Extensive experience with Power BI, especially data models, reports, and frontends/dashboards.
What we offer
- You can expect a steadily growing company with a clear vision for the future and a corporate culture where taking responsibility is enjoyable.
Benefits
Work-Life-Integration
Higher take-home pay
Health, fitness & fun
Topics you will work on
Job locations
About your employer
Bofrost Dienstleistungs GmbH und Co. KG is a direct distributor of frozen food and ice cream and currently operates in 12 countries.
- 250+ Employees
- 1966
- Established Company
- Onsite, Hybrid
- Food Products
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