Job
- Level
- Experienced
- Job Field
- Data
- Employment Type
- Part Time/Full Time
- Contract Type
- Permanent employment
- Location
- Munich
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you will build a Customer Data Platform, integrate heterogeneous data sources, and develop analytical models for customer segmentation and personalization. You'll design A/B tests and monitor KPIs for measurable success.
Job Technologies
Your role in the team
- Development and expansion of a Customer Data Platform (CDP) as an analytical foundation for 360° customer profiles, segmentation, and personalization.
- Integration and harmonization of heterogeneous data sources (e.g., CRM, billing, interaction data) to create consistent datasets for advanced analytics and forecasting models (e.g., churn prediction).
- Development, operationalization, and continuous optimization of data-driven models and customer segments to derive targeted sales and marketing measures.
- Design and analysis of A/B tests, control groups, and uplift analyses for measurable success monitoring and data-driven decision making.
- Definition and monitoring of relevant KPIs as well as deriving actionable insights for the continuous improvement of models, campaigns, and customer journeys in close coordination with business units and IT.
- Conducting and taking over ad hoc analyses as well as developing standardized reports for data-driven management of energy sales and customer service.
This text has been machine translated. Show original
Our expectations of you
Education
- Completed degree, e.g., in Energy Economics, Business Administration, Business Informatics, or comparable knowledge from a degree program, along with several years of professional experience in the relevant field.
Qualifications
- Strong analytical understanding of customer data, customer journeys, and data-driven personalization with a clear business focus on energy sales.
- Independent work with SQL and Python for analyzing, validating, and evaluating integrated customer and campaign data, as well as supporting daily business operations.
- Expertise in the technical integration, unification, and harmonization of heterogeneous source and target systems (e.g., CRM, billing, interaction, marketing automation).
- Solid knowledge in measuring the success of data-driven initiatives, including KPIs, control groups, A/B tests, and uplift analyses.
Experience
- Experience with Customer Data Platforms or comparable customer-centric data architectures (business control, use case driven).
This text has been machine translated. Show original
What we offer
- The remuneration is based on the salary model of SWM Kundenservice GmbH outside of a collective agreement.
- 39-hour workweek with flexible working hours and a time account.
- 30 vacation days annually, as well as additional days off on December 24th and 31st.
- A variety of opportunities to balance work and private life (flexible working hours, part-time models, childcare support, and much more).
- Diverse training and development opportunities to promote outstanding performance.
- Long-term projects with high job security.
This text has been machine translated. Show original
Benefits
Health, Fitness & Fun
Work-Life-Integration
Food & Drink
More net
Topics that you deal with on the job
Job Locations
This is your employer
Stadtwerke München GmbH
Stadtwerke München GmbH, or SWM, is a communal German company that provides public services for Munich and the surrounding region. The city of Munich owns the company. Services offered include utilities, transportation, and waste management.
Description
- Company Size
- 250+ Employees
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Power Sector, Economy
Employer reviews
by devworkplaces.com
Total
(1 Review)3.6
Career Growth
3.7Engineering
3.1Workingconditions
4.2Culture
3.5
Specialist Customer Data Platform & Data Analysis
- Location
- Munich
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
