Job
- Level
- Senior
- Location
- Karlsruhe
- Working Model
- Hybrid, Onsite
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
Job Summary
In this role, you will comprehensively analyze the customer journey in our online shop, identify optimization potentials, and create meaningful KPIs and reports for data-driven decision-making.
Job Technologies
Your role in the team
- As a Website Analyst, you are the analytical backbone of our online shop.
- You know how to generate not just reports, but real growth levers from vast amounts of data.
- You work directly at the interface between Business, Marketing, and Product, ensuring that every decision is based on valid data.
- At IONOS, you will actively help shape the future of the hosting and cloud business.
- You are responsible for the holistic analysis of the customer journey in our online shop and define the KPIs by which we measure our success.
- You deliver more than just raw numbers - you provide 'actionable insights'.
- You identify friction points in the funnel and derive concrete optimization recommendations for E-commerce Management.
- You act as a sparring partner for our Conversion Rate Optimization (CRO) team, provide statistically sound support for A/B tests, and evaluate their impact on CLV (Customer Lifetime Value).
- Together with Data Engineering, you ensure precise tracking (client- & server-side) and maintain the highest data quality in a post-cookie era.
- You prepare complex analyses for management (department heads) so that they serve as a well-founded basis for decision-making.
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Our expectations of you
Qualifications
- You are intimately familiar with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo).
- You have a deep understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
- You are not satisfied with the status quo.
- You question data critically and have the drive to proactively improve processes.
- You can communicate complex issues precisely and convincingly in both German and English.
Experience
- You have several years (5+) of experience in the field of Web Analytics or Digital Analytics, ideally in a high-traffic e-commerce environment or with a SaaS provider.
- SQL is a standard for you, and we require experience with BI tools (e.g., Tableau, Looker).
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Benefits
Work-Life-Integration
Health, Fitness & Fun
Topics You Will Work On
Job Locations
About Your Employer
IONOS
The 1&1 IONOS product portfolio offers everything businesses need to be successful in the cloud: from domains to classic websites and do-it-yourself solutions, online marketing tools to fully-fledged servers and an IaaS solution.
Description
- Founding Year
- 1988
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Internet, IT, Telecommunication
Senior Website Analyst - E-Commerce Management
- Location
- Karlsruhe
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
