Job
- Level
- Experienced
- Job Field
- Product
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Frankfurt
- Working Model
- Onsite
Job Summary
In this role, you will design data-driven communication strategies for a diverse community, plan email campaigns, analyze target groups, and develop personalized marketing actions using AI-supported solutions.
Your role in the team
- Design data-driven communication for a strong community.
- You are responsible for data-driven communication with our community - from farmers and industry visitors to customers of our test offers and other services.
- Thereby, you use CRM systems as a central foundation to better understand target groups, personalize communication, and effectively manage campaigns.
- At the same time, you are driving innovative approaches forward.
- Further development of our CRM-supported community marketing and leadership responsibility for 2 team members.
- Analysis and segmentation of our target groups (e.g., farmers, customers, partners).
- Planning and implementation of email campaigns and customer journeys.
- Analysis of data (e.g., engagement, conversion) and derivation of concrete measures.
- Development of strategies for personalization and customer retention.
- Deployment and further development of AI-powered marketing solutions.
- Collaboration with communication, IT, and specialist departments.
- Management of external service providers and tools.
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Our expectations of you
Education
- Completed degree in Business Administration, Communication, Marketing, or a comparable qualification.
Qualifications
- Proficient handling of data, segmentation, and KPIs, as well as practical knowledge in data protection and compliance.
- Structured, analytical, and at the same time pragmatic way of working.
- Strong communication skills and a keen sense for different target groups.
- Ideally related to the agriculture or food industry.
Experience
- Several years of professional experience in a comparable position, ideally within an association or club environment.
- Experience in CRM, data-driven marketing, or community management.
- Experience with CRM systems and marketing automation.
- Interest in and initial experience with AI in marketing.
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Topics You Will Work On
Job Locations
About Your Employer
DLG e.V.
Die DLG fördert mit Wissens-, Qualitäts- und Technologietransfer den Fortschritt in der Land-, Agrar- und Lebensmittelwirtschaft weltweit und trägt dazu bei, die globalen Lebensgrundlagen nachhaltig zu sichern. Als offenes, internationales Netzwerk erarbeitet die DLG mit Experten aus aller Welt zukunftsorientierte Lösungen für die Herausforderungen der Branche. Sie organisiert international führende Messen und Veranstaltungen in den Kompetenzfeldern Pflanzenbau, Tierhaltung, Land- und Forsttechnik, Energieversorgung und Lebensmitteltechnologie.
Description
- Founding Year
- 1885
- Company Type
- Established Company
- Working Model
- Onsite
- Industry
- Agriculture, Silviculture
Product Manager CRM & Community Marketing
- Location
- Frankfurt
- Working Model
- Onsite
- Diversity
- Open for all genders
