Job
- Level
- Experienced
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Temporary employment
- Location
- Rostock
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you analyze customer data, develop forecasting models, and identify sales potentials through clustering analysis to derive insights for targeted marketing initiatives.
Job Technologies
Your role in the team
- Analysis and preparation of customer-specific data to derive actionable insights for technical stakeholders.
- Development of statistical planning and forecasting models, conducting cluster and trend analyses to identify sales potentials (new/existing customers as well as cross-/up-selling).
- Analysis and understanding of customer behavior along the Customer Journey, as well as support for target group-specific measures to acquire customers, maintain existing customers, and increase loyalty.
- Development and further advancement of methods and tools for generating data-driven customer insights, as well as data preparation and presentation of results in English.
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Our expectations of you
Education
- Degree in Business, Social, or Communication Sciences or a comparable qualification
Qualifications
- Initial knowledge of multivariate analysis methods, cluster & trend analyses, decision trees, logistic regressions, and forecasting models.
- Excellent German and English skills, as well as proficiency in MS Office 365 and SQL software.
- Strong affinity for numbers and pronounced analytical skills, as well as excellent communication skills, a high degree of self-responsibility, and the ability to work well in a team.
Experience
- Professional experience in CRM analysis, data mining & modeling
- Ideally, experience in Digital / Direct Marketing & Business Intelligence.
- Experience with marketing automation tools such as Adobe Journey Optimizer or similar, particularly in segmentation and journey creation.
- Experience with database queries and data transformation using IBM SPSS Modeler, Knime, or a comparable ETL tool.
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What we offer
- 30 days of vacation
- Attractive compensation including 13th salary
- Flexible working time models and partial hybrid work
- Employer-funded retirement plan
- Discounted cruises
- Employee events and activities
- Unique team spirit
- Discounts in Rostock, e.g., job ticket, restaurant discounts, etc.
- Free wellbeing offerings such as yoga classes and health lectures
- Free ship visits
- Diverse training sessions and workshops
- Cooperation Kindergarten in Rostock
- Free use of AIDA bicycles
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Benefits
Health, Fitness & Fun
Topics that you deal with on the job
Job Locations
This is your employer
AIDA Cruises - German Branch of Costa Crociere S.p.A.
With the commissioning of the first ship in 1996, we have given the modern cruise industry a distinctive face. AIDA Cruises has been part of the Carnival group since 2004. Costa Crociere, the continental European Carnival subsidiary headquartered in Genova, is responsible for AIDA Cruises. AIDA addresses open-minded, active guests of all ages, who are looking for an advanced sophisticated, lifestyle-oriented and – at the same time- casual vacation.
Description
- Founding year
- 1996
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Hotel and Restaurant Industry, Tourism
Customer Data & Journey Analyst
- Location
- Rostock
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
