Logo Kaufland Stiftung & Co. KG

Digital Marketing Specialist - Reporting, Data Analytics & AI

New

Job

  • Level
    Experienced
  • Location
    Heilbronn
  • Working Model
    Hybrid, Onsite
  • Job Field
    BI, Data
  • Employment Type
    Full Time
  • Contract Type
    Permanent employment

Job Summary

In this role, you will develop dashboards and reporting solutions, optimize data analyses with AI, and create audience-specific presentations using Generative AI for digital marketing.

Job Technologies

Your role in the team

  • Numbers, data, facts: You actively contribute to the development and maintenance of dashboards and reports for targeted tracking of our Digital Marketing KPIs.
  • Optimization through AI: Develop and implement advanced prompting strategies to automate data analysis and significantly increase efficiency in reporting.
  • Your responsibility: Support the implementation of data collection projects and utilize AI-powered workflows to process complex datasets more quickly.
  • Bring in your expertise: You work closely with our Kaufland countries as well as external service providers and act as an important catalyst for AI best practices.
  • Exciting tasks await you: Create analyses and prepare presentations using Generative AI for targeted storytelling.

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Our expectations of you

Education

  • Do you have a completed degree in Computer Science, Business Analytics, Data Science, or a comparable qualification? Great!

Qualifications

  • A strong affinity for Business Data Analytics, Data Visualization, and Storytelling characterizes you.
  • Comprehensive knowledge in prompt engineering helps you to precisely control AIs like Gemini or ChatGPT and generate high-quality analyses.
  • Good analytical skills, knowledge of tools such as Power BI or Adobe Analytics, and very good English skills complete your profile.

Experience

  • You have a secure handling of Google Workspace and AI tools as well as initial experience in scripting.

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What we offer

  • You're in the right place: We offer you an attractive salary and 6 weeks of vacation per year because relaxation is just as important as commitment.
  • Work-life balance: You are present in the office with us and at the same time have the option to work remotely by arrangement.
  • Your perspective with us: Look forward to individual development opportunities with a comprehensive training program.
  • We support your mobility and ensure a stress-free commute: Benefit from free parking and a discount on the Germany Ticket for buses and trains.
  • Healthy & Smart: Use our fitness studios and sports courses, benefit from health services, and secure exclusive discounts with many well-known brands.

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Benefits

Work-Life-Integration

Higher Take-Home Pay

Health, Fitness & Fun

Topics You Will Work On

Job Locations

  • Location Heilbronn

    Baden-Württemberg

    Germany

About Your Employer

Kaufland Stiftung & Co. KG

Kaufland Stiftung & Co. KG

Our business's strength lies in our branches. We're present nationwide with 670 locations. Our customers can choose from over 30,000 items. Make every shopping experience an enjoyable one for our customers.

Description

  • Company Size
    50-249 Employees
  • Company Type
    Established Company
  • Working Model
    Full Remote, Hybrid, Onsite
  • Industry
    Trade
Logo Kaufland Stiftung & Co. KG

Digital Marketing Specialist - Reporting, Data Analytics & AI

Location
Heilbronn
Working Model
Hybrid, Onsite
Diversity
Open for all genders

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