Job
- Level
- Lead
- Job Field
- Data, Project
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Munich
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you develop data-driven communication research strategies for the German market, conduct audience analyses, and translate strategic questions into practical use cases along the customer journey.
Job Technologies
Your role in the team
- Development and implementation of a data-driven communication research and activation strategy in the German market.
- Management of projects related to target audience analysis, brand perception, media usage, campaign effectiveness, as well as the development of AI-driven insights.
- Translation of strategic questions into data-driven use cases along the entire customer journey.
- Development of thought leadership formats, data-driven stories, and product ideas to support acquisition, customer retention, and innovation capacity.
- Consulting existing and new clients on data-driven communication solutions - from research through targeting to optimization and simulation.
- Close collaboration with the departments of Strategy, Creation, Media, Tech, AI, Consulting, as well as Executive Management/Leadership.
- Support in integrating national data solutions into the global Mediaplus Data Platform (GDP).
- Participation in the further development of our German data ecosystem, including tools, processes, products, and partner landscape.
- Building and maintaining partnerships with institutes, platforms, technology providers, and external data sources.
- Ensuring data quality, data protection, methodological excellence, and market relevance.
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Our expectations of you
Qualifications
- Solid knowledge in:
- Communication and Media Impact Research as well as Data-Driven Strategy Development.
- Target audience and market analyses (e.g., Sinus, typologies, TGI, GfK, YouGov).
- Methodological competence in quantitative and qualitative research as well as Marketing Mix Modelling (MMM).
- Data visualization, Data storytelling, and presentation (e.g., Power BI, Tableau).
- Use of first-party and third-party data for insights and activation.
- AI-powered analysis (e.g., text analysis, sentiment analysis, predictive modeling, AI use-case development).
- Understanding of platform structures, data integration, and the connection of Insights & Activation.
- Familiarity with dynamic, cross-functional teams and agile working methods is an advantage.
Experience
- At least 8 years of experience in communication research, media insights, marketing analytics, or related fields.
- Experience in customer consulting and presentation at decision-maker level.
- Experience in developing pitches and data-driven sales arguments.
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Benefits
Work-Life-Integration
Health, Fitness & Fun
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Topics that you deal with on the job
Job Locations
This is your employer
Serviceplan Group
Since our founding in 2002, we have specialized in performance-oriented online, social and content campaigns. Based on this wealth of experience, we have further developed into a 360 ° planning media agency in 2018. With the view from the digital perspective on the classical media, we work out cross-media and data-based mediastrategies for our customers.
Description
- Company Size
- 250+ Employees
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Advertising, Marketing, PR
Director Data
- Location
- Munich
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
