Job
- Level
- Experienced
- Job Field
- IT, Application, System
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Cologne
- Working Model
- Onsite
Job Summary
In this role, you will be responsible for the technical execution of customer messaging, building automation flows, and ensuring high email deliverability through precise data integration and quality control.
Job Technologies
Your role in the team
- Own the plumbing behind our customer messaging. You'll make sure every lifecycle flow, integration and data feed across 20+ shops fires correctly, on time, to the right person - so the marketing team can move fast without breaking things.
- Build and maintain automation flows. Set up, QA and troubleshoot lifecycle flows - welcome, abandoned cart, post-purchase, win-back - so they trigger correctly across shops.
- Build and adapt email templates and blocks. Create and modify reusable email blocks and templates (HTML/CSS) - from quick block tweaks the CRM managers ask for, to the occasional new block, to significant variations of existing ones.
- Seien Sie der technische Partner des CRM-Teams. Wandeln Sie die Anforderungen der Marketingmitarbeiter in funktionierende Vorlagen, dynamische Inhalte und Segmentierungslogik um und unterstützen Sie sie, wenn etwas nicht funktioniert.
- Own integrations and data feeds. Connect the CRM platform to shop, order and product data via APIs and connectors; keep the sync clean and monitored.
- Guard deliverability. Manage sender reputation, authentication (SPF/DKIM/DMARC), list hygiene and bounce handling so campaigns actually land.
- Put agentic AI to work. Use agentic AI hands-on to speed up how you build, QA and document flows, integrations and templates.
- Monitor and alert. Set up checks so a broken flow is caught by you, not by a customer.
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Our expectations of you
Qualifications
- Hands-on experience with a CRM/ESP platform - Emarsys, Iterable, Braze or CleverTap (or a similar enterprise platform; they operate in much the same way).
- SQL - you can query and shape the data behind your flows and segments yourself.
- Comfortable with APIs, webhooks and data mapping - you can read a payload and know what's wrong.
- Working knowledge of email deliverability (authentication, reputation, list hygiene).
- Zuverlässige tägliche Überschneidung mit europäischen (CET) Arbeitszeiten - unser CRM-Team sitzt in Riga und Köln.
- Working-level English for a globally distributed team.
Experience
- Typically 3+ years in CRM/email operations or marketing technology.
- Hands-on, demonstrable experience with agentic AI - workflows you've actually built and run, not just general familiarity with AI tools.
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What we offer
- A competitive salary per month, plus a benefits package that includes: Modern CRM stack - Emarsys + integrations, International exposure - globally distributed teams, Latest tooling - including internal AI tools, Local benefits - Health coverage, paid leave & local perks.
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Topics You Will Work On
Job Locations
About Your Employer
Customization Group Alle
The Customization Group, based in Cologne, specializes in the development and operation of mass customization and print-on-demand solutions. The company focuses on personalized products and scalable e-commerce processes, operating multiple locations in Europe and the USA.
Description
- Company Type
- Established Company
- Working Model
- Onsite
- Industry
- Internet, IT, Telecommunication
Technical CRM Specialist
- Location
- Cologne
- Working Model
- Onsite
- Diversity
- Open for all genders
