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Project Lead CRM, Implementation & Development

New

Job

  • Level
    Experienced
  • Location
    Schemmerhofen
  • Working Model
    Hybrid, Onsite
  • Job Field
    Application, Project
  • Employment Type
    Full Time
  • Contract Type
    Permanent employment

Job Summary

In this role, you analyze existing CRM data, implement a central system, and develop a group-wide CRM architecture with dashboards and reports focused on data quality and marketing automation.

Your role in the team

  • Comparison of the target image with existing data and analysis of current processes.
  • Selection, implementation, and further development of the central CRM system.
  • Development and establishment of the group-wide data and CRM architecture across all locations.
  • Management of the integration of existing systems (Event, Ticketing, Newsletter, POS, etc.).
  • Development of dashboards and reports for executive management, locations, and administration.
  • Active preparation, implementation, and support of organizational change.
  • Close collaboration with the specialist departments (IT, Sales, Marketing, site teams, and Legal).
  • Drivers of a data-driven work culture across the group.
  • Responsibility for data quality, governance, and standardized data structures.
  • Preparatory measures for data-driven campaigns and marketing automation as well as loyalty and membership programs.
  • Development of digital services/products and their expansion into a business case or a value chain.

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Our expectations of you

Education

  • Degree in Business Administration, Business Informatics, Digital Media, or a comparable field.

Qualifications

  • In-depth expertise in data strategy, marketing automation, and API/interface architecture.
  • Strong analytical skills in handling KPIs, reports, and business cases.
  • Affinity for experiential worlds, mobility, and digital business models.
  • Strong communication skills to explain complex topics clearly and empathetically.
  • Structured, pragmatic, and self-reliant working style with an entrepreneurial mindset.
  • Persuasiveness to confidently engage with executive management, IT, and operational teams at eye level.

Experience

  • Several years of proven experience in the selection, implementation, and operation of CRM systems, ideally in a complex, multi-site environment.
  • Experience in project and stakeholder management across different departments.

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What we offer

  • A design project, you are building something new and leaving a real, future-proof footprint.
  • A permanent contract within a dynamic, growing corporate group.
  • Short decision-making paths, flat hierarchies, and direct access to management.
  • A modern workplace with up-to-date equipment and a company mobile phone.
  • Hybrid work partially available, subject to agreement.
  • Fixed salary plus voluntary Christmas and holiday bonuses, company pension scheme, 30 days of vacation.

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Topics You Will Work On

Job Locations

  • Location Schemmerhofen

    88433 Baden-Württemberg

    Germany

About Your Employer

Motorworld Consulting Gmbh & Co. Kg

Motorworld Consulting Gmbh & Co. Kg

MOTORWORLD Consulting GmbH & Co. KG, a member of the Motorworld Group, focuses on the renovation and development of historical sites, particularly in the area of automotive experience worlds.

Description

  • Company Type
    Established Company
  • Working Model
    Hybrid, Onsite
  • Industry
    Construction, Real Estate, Building Services
Logo Motorworld Consulting Gmbh & Co. Kg

Project Lead CRM, Implementation & Development

Location
Schemmerhofen
Working Model
Hybrid, Onsite
Diversity
Open for all genders

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