Job
- Level
- Experienced
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Hamburg
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you will develop data-driven algorithms and analyses for personalizing marketing efforts and creating value in the grocery retail sector while conducting comprehensive A/B testing.
Job Technologies
Your role in the team
- Shape data-driven marketing in the food retail sector at EDEKA.
- As a Business Analyst Data Science (m/f/d) in digital marketing, you develop algorithms and analyses that support millions of customers in the EDEKA app in discovering relevant offers and coupons.
- With data-driven models, you shape the future of personalized customer engagement in the grocery retail sector.
- With your analyses, forecasts, and models, you create measurable added value for CRM, marketing, and sales activities.
- Based on our customer and bond data, you develop insights that are directly incorporated into campaigns, personalization measures, and strategic decisions.
- You utilize bonus and interaction data from our marketing channels to gain in-depth insights into customer behavior, offer effectiveness, and activation mechanisms.
- You develop and evaluate machine learning models for personalization, customer activation, and offer optimization.
- You conduct A/B tests and statistical experiments and derive concrete recommendations for action from them.
- You analyze the impact of algorithms using appropriate success metrics and continuously develop them further.
- You take end-to-end responsibility for your use cases: from data-driven analysis through conceptual design to implementation and impact measurement in collaboration with the relevant business units.
- You translate complex issues into clear, precise decision-making bases for operational teams as well as for strategic stakeholders.
This text has been machine translated. Show original
Our expectations of you
Education
- Successfully completed studies in Business Informatics, Statistics, Mathematics, Data Science, Computer Science, or a comparable degree program.
Qualifications
- Solid knowledge of statistics, machine learning, and predictive analytics.
- Excellent knowledge of Python and SQL.
- Proficient in analytical methods such as clustering, classification, regression, and forecasting models.
- High level of initiative as well as strong analytical and conceptual skills.
- Interest in personalization, customer lifecycle management, and marketing automation.
- You enjoy working in interdisciplinary teams and confidently mediate between Business & IT.
- You can present data-driven insights accurately and understandably.
- You bring commitment, initiative, and a sense of responsibility.
- You have very good German and English skills.
Experience
- Initial experience in Data Science, Marketing Analytics, or Customer Analytics.
- Experience with Big Data technologies such as PySpark as well as modern cloud platforms (preferably Azure).
- Experience with CRM, marketing, or customer data platforms is an advantage.
This text has been machine translated. Show original
What we offer
- Working on data-driven marketing solutions with direct business impact.
- Large volumes of data and modern analytics and data science technologies.
- High degree of freedom in methods, models, and technologies.
- Interdisciplinary collaboration with marketing, CRM, analytics, and data teams.
- Opportunity to actively shape data-driven customer engagement and personalization.
- A secure job at one of the leading companies in the German food retail sector in Hamburg City Nord.
- Benefit from flexible working hours, the option for partial remote work, and 30 vacation days for a balanced work-life harmony.
- Develop yourself professionally and personally: Our diverse training programs and internal development initiatives support you on your individual career path.
- Enjoy freshly prepared dishes in our canteen daily at attractive conditions.
- In addition to an attractive salary, we offer you numerous additional benefits, including a subsidy for the Deutschlandticket, bicycle leasing, attractive fitness offers, a concierge service, company pension schemes, and exclusive discounts with many partner companies.
- Your health is important to us: That's why you benefit from comprehensive and award-winning health management.
This text has been machine translated. Show original
Benefits
Health, Fitness & Fun
Food & Drink
Work-Life-Integration
Higher Take-Home Pay
Topics You Will Work On
Job Locations
About Your Employer
EDEKA ZENTRALE AG & Co. KG
The EDEKA headquarters in Hamburg is a strategic tool for the further development of the EDEKA network. From here, numerous impulses are sent out to realize cross-sectional goals.
Description
- Founding Year
- 1907
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Trade
Employer reviews
by devworkplaces.com
Total
(1 Review)3.5
Workingconditions
4.4Engineering
3.0Career Growth
3.2Culture
3.6
Business Analyst Data Science
- Location
- Hamburg
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
