Job
- Level
- Experienced
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Bielefeld
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you will enhance our first-party data strategy, analyze consumer data, and derive actionable insights for marketing and sales while collaborating closely with various teams.
Job Technologies
Your role in the team
- Further development of our first-party data strategy and valuation methods (e.g., RFM, CLV, Churn)
- Derivation of relevant consumer insights from first-party data and translation into concrete actions for marketing and sales.
- Close collaboration with D2C & eCommerce, Brand Management, Performance Marketing & CRM
- Design, implementation, and analysis of A/B and multivariate tests to optimize conversion, shopping cart, retention, and loyalty.
- Development, utilization, and further enhancement of our integrated database, reports, and dashboards for key stakeholders.
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Our expectations of you
Qualifications
- Very good understanding of first-party data, segmentation and forecasting models, as well as common KPIs (e.g., CLV, Churn, Retention).
- Strong interest in current AI developments and enjoyment in testing new AI features early and using them productively.
- Strong analytical and conceptual skills as well as enjoyment of interdisciplinary collaboration (Marketing/Commerce, Data)
- Hands-on mentality, high sense of ownership, and enthusiasm to actively shape our growth story
- Proficient handling of data protection and compliance requirements (especially GDPR) as well as excellent spoken and written skills in German and English.
Experience
- Several years of experience in Consumer/Customer Analytics, Data Analytics, CRM, or Data-Driven Marketing, ideally in a D2C or FMCG/Consumer-Health environment.
- Confident handling of modern AI tools (e.g., Code Assistants, leading LLM models), ideally with experience in setting up agent configurations (e.g., for automated data preparation, insight generation, and reporting).
- Experience in using common Analytics and BI tools, particularly Power BI and Python, is advantageous (but not mandatory).
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What we offer
- Flexibility: trust-based working hours, remote work (up to 25% per month) & over 30 days off
- Wolfferia: Daily fresh and balanced cuisine in our factory restaurant
- Sport & Events: Cycling rides, cooking events, Christmas market & co.
- Work-life balance: Consulting services & Co. from the Viva Family Service, opportunity for a place in the KiTa "Werksgarten" right around the corner.
- Further Education & Training: language courses, seminars, e-learnings, knowledge sessions & more.
- Mobility: JobRad, JobTicket, E-charging stations & free parking
- Discounts: Savings on our products & Corporate Benefits
- eSpace: Modern (Co)Working Space & the Best Coffee in Town
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Benefits
More net
Topics that you deal with on the job
Job Locations
This is your employer
Dr. Kurt Wolff GmbH & Co. KG
Dr. Kurt Wolff develops hair care and styling products, hair dyes, caring and decorative cosmetics as well as toothpaste. The brands Alcina, Alpecin, Biorepair, Dercomed, Karex and Plantur are at home here.
Description
- Company Size
- 50-249 Employees
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Pharmaceutical Sector, Chemical Industry, Biotech
Expert Consumer Analytics & Insights
- Location
- Bielefeld
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
