Workplace image SIXT SE

Senior Product Manager Incremental Revenue & Personalization

SIXT SE

Job

In this role, you develop targeted sales strategies for vehicle add-ons and personalized services by analyzing customer needs and creating data-driven solutions for various target groups.

Job summary

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Your role in the team

  • You own the personalization sales strategy across vehicle upsells, protection products, and extras — defining which offers reach which customers, when, and through which post-booking touchpoints.
  • You develop segment-specific concepts that reflect real differences between family trips, partner bookings, corporate rentals, leisure travelers, and groups — because the right upgrade or protection depends entirely on context.
  • You think through the full post-booking journey — confirmation, pre-arrival, check-in, on-rent — identifying the perfect moment for each revenue stream to engage each segment.
  • You collaborate closely with other Product Managers to align personalization logic across web and app post-booking touchpoints.
  • You distill complex data signals, customer segments, and revenue streams into clear, actionable strategies that teams can understand and execute.
  • You work with business stakeholders across sales, revenue management, and operations to keep your concepts commercially solid and operationally feasible.

Our expectations of you

Qualifications

  • You absorb complex, data-rich environments and translate them into simple, structured, easily understandable strategies that are straightforward to implement.
  • You understand how vehicle upsells, protection products, and extras generate revenue and naturally consider growing each through smarter, relevant offers.
  • You quickly understand that different customer types have fundamentally different needs and build strategies that tailor to those distinctions.
  • You work confidently with data scientists and analysts, engaging with reservation data and customer behavior at a level that makes you a credible partner, even without technical expertise.
  • You communicate clearly and confidently with PMs, UX Designers, and business teams, bringing people along on complex topics.
  • You integrate AI tools into daily work — using large language models to explore strategies, draft concepts, prototype ideas rapidly, and leverage AI-driven personalization logic without building it yourself.

Experience

  • Several years in digital product management or e-commerce with proven success driving revenue through personalized or segment-based product strategies.
  • You understand digital product development and user experience — able to read customer journeys, detect offer mismatches or flow issues, and communicate what good looks like.

What we offer

  • Enjoy discounts on SIXT rent, share, ride and SIXT+, attractive vehicle leasing offers, and exclusive deals with partners for travel, tech, fashion and more.
  • From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work.
  • We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve.
  • You will receive a monthly allowance from us as a contribution to your individual mobility.
  • We contribute to your retirement plan and support you with capital-forming benefits to ensure you are well covered.
  • Bleiben Sie aktiv mit unserem modernen SIXT-Fitnessstudio, verschiedenen Freizeitaktivitäten wie dem Gaming-Bereich oder dem SIXT-Chor, und genießen Sie unser hochwertiges Mitarbeitermenü.
  • Enjoy 30 days of vacation and a hybrid working model with flexible hours.
  • Take one day each year to volunteer at a charitable organization dedicated to supporting children.

Benefits

Topics you will work on

Job locations

Map of the job locations
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  • Location Pullach im IsartalMain location
    Zugspitzstr. 1 , 82049 Pullach, Germany

About your employer

SIXT SE

Pullach, Stuttgart, Berlin, Rostock

Mobility means freedom. The freedom to experience the world and share it with others. That's why we, the SIXT family with more than 6,000 employees worldwide, question the status quo every day and work tirelessly to create a future where people all over the world have access to safe, efficient, and comfortable mobility at the push of a button.

Language
English
Company type
Established Company
Work model
Hybrid, Onsite
Industry
Internet, IT, Telecommunication · Logistics, Transportation
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Senior Product Manager Incremental Revenue & Personalization

SIXT SE