Job
- Level
- Senior
- Location
- Berlin
- Working Model
- Hybrid, Onsite
- Job Field
- Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
Job Summary
In this role, you will develop analytical models using SQL and dbt, analyze user behavior, drive dashboards for BU managers, and influence marketing decisions based on data-driven insights.
Job Technologies
Your role in the team
- Direct Business Impact: Your work will directly shape how BU Managers and Country GMs steer revenue, churn, and growth decisions across markets, with clear visibility to senior leadership.
- End-to-End Business Intelligence: From acquisition and activation to churn, retention, and revenue quality, you will own the analytical narrative for your BU scope, spanning marketing performance, product adoption, and commercial health.
- Local Market Influence: You will partner closely with BU Managers and local marketing teams to understand country-specific dynamics and translate data into practical commercial decisions.
- Strategic Growth Partnership: You will help shape budget allocation, campaign optimisation, funnel improvements and lifecycle opportunities based on robust analytical evidence.
- A Mature Stack: Work with a modern data stack including Snowflake, dbt, Python and Omni, supported by a dedicated Analytics Engineering team.
- A hybrid work policy: Enjoy a balanced mix of remote work and office collaboration.
- Modern, centrally located offices: Work from modern office spaces in prime city locations.
- An international environment: Join a diverse team with colleagues from across Europe.
- Mobility across locations: Opportunity to work from our offices in Madrid, Copenhagen, Paris, Amsterdam or Berlin.
- Business KPI Definition & Governance: Establish, define and maintain the core KPI framework for your BU scope, including revenue metrics, churn rate, activation, retention, payback, LTV and customer-quality metrics.
- Steering Dashboards: Design and deliver actionable dashboards for BU Managers and Country GMs, enabling reliable performance steering across Germany and Spain.
- Data Modelling & Collection: Build robust, scalable data models using SQL and dbt to support recurring and ad-hoc marketing analytics needs.
- Project & Stakeholder Management: Lead analytical projects end-to-end, managing timelines, priorities and senior stakeholder expectations across local BUs, Marketing and Data.
- Funnel & Conversion Analysis: Own the analytical view of the customer journey from first touch to activation, paying customer and retained user, identifying bottlenecks and improvement opportunities.
- Customer Lifecycle Analytics: Analysis of onboarding, activation, retention, and lifecycle campaigns, helping local teams improve customer engagement and long-term revenue quality.
- Performance Marketing Analytics: Analyse der Performance von bezahlter und organischer Akquisition über Kanäle, Kampagnen, Zielgruppen und Märkte hinweg, um Teams dabei zu unterstützen, zu verstehen, wo Wachstum effizient ist und wo Optimierung erforderlich ist.
- Experimentation & Incrementality: Support the design, measurement and interpretation of marketing experiments, including A/B tests, landing-page tests, lifecycle tests and channel tests.
- Cross-functional Connectivity: Bridge insights across Revenue, Product, Marketing, Finance and Customer Success, ensuring a unified view of customer acquisition, value creation and retention.
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Our expectations of you
Qualifications
- Analytical Breadth: Comfortable working across forecasting, LTV modelling, funnel analysis, and operational KPI frameworks.
- Communication: Ability to turn complex, ambiguous problems into clear, actionable recommendations for senior non-technical stakeholders.
- Language: Fluent in English. German is strongly preferred for the German market scope; Spanish would be beneficial for the Spain market scope.
Experience
- Experience: 5+ years in Data Analytics, Marketing Analytics, Growth Analytics or Revenue Analytics, ideally in a SaaS, fintech, subscription, marketplace or digital product environment.
- Technical Excellence: Expert-level SQL and solid experience with dbt (modelling, testing, and documentation).
- Business & Revenue Analytics Expertise: Strong understanding of revenue metrics (MRR, churn, LTV, CAC, payback), customer lifecycle and funnel analytics and commercial KPI frameworks. Marketing analytics experience is a strong plus.
- Nice to have: Experience with tools such as Amplitude, Mixpanel, Salesforce, HubSpot, Braze, Hightouch, Census, Google Ads, Meta Ads, LinkedIn Ads or similar.
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What we offer
- Job located in Berlin or Madrid, with possibility of two remote working days per week.
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Topics You Will Work On
Job Locations
About Your Employer
Shine Germany GmbH
Shine Germany GmbH, based in Berlin, offers digital financial and administrative software for small businesses and freelancers. The company is registered as a limited liability company in the commercial register and focuses on technical services and banking-related solutions.
Description
- Company Type
- Startup
- Working Model
- Hybrid, Onsite
- Industry
- Banking, Finance, Insurance
Senior Data Analyst
- Location
- Berlin
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
