Hubspot and AI Specialist

CWS International

Job

In this role, you will develop effective HubSpot solutions, optimize workflows for lead management, and support the implementation of AI tools to automate marketing and sales processes.

Job summary

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Job technologies

Your role in the team

  • As our HubSpot and AI Specialist, you're the go-to person for everything HubSpot. You work closely with our Growth Marketing Manager, Sales Excellence Director, and Principal Innovation Specialist, and you turn their strategic requirements into practical, scalable solutions. Then you build them yourself.
  • Own the platform: configure and optimise HubSpot objects, properties, workflows, forms and landing pages.
  • Design smart solutions: check what HubSpot and proven market solutions can already do before building custom approaches, and make sure your solutions work in practice.
  • Power lead management: support the growth marketing team by building and improving lead generation, nurturing, scoring, routing and lifecycle workflows that turn interest into pipeline.
  • Enable sales: set up funnel and opportunity management, forecasting, visit reporting and database management, and make the CRM easy and enjoyable to use.
  • Turn data into insight: keep HubSpot data accurate and clean and support integrations with IT and partners.
  • Help people succeed: be the first point of contact for HubSpot questions, create practical guides and training, and drive adoption across teams.
  • Keep improving: follow new HubSpot features, manage a clear improvement backlog and roadmap, and use data and feedback to make things better every month.
  • Spearhead AI Implementation: Evaluate and implement AI tools and solutions (e.g., GPTs, chatbots) to streamline and automate marketing and sales processes.

Our expectations of you

Education

  • A degree in Marketing, Business, Information Systems, Digital Technology or a related field, or equivalent experience.

Qualifications

  • A good understanding of B2B marketing, lead management and sales processes.
  • Strong analytical and troubleshooting skills, and the ability to turn business needs into maintainable system solutions.
  • Fluent English; German and/or Dutch is an advantage.

Experience

  • About 3-5 years of hands-on experience with HubSpot (CRM, Marketing Hub, Sales Hub) or a comparable CRM or marketing automation platform.
  • Practical experience with workflows, automation, properties, pipelines, forms, lists, reports and dashboards.
  • Nice to have: HubSpot certifications, and experience with CRM data governance and integrations.

What we offer

  • Real ownership: you're the HubSpot expert, and your solutions directly shape how we grow.
  • Visible impact: your work supports lead generation, sales execution and commercial growth across several countries.
  • Room to build: a young HubSpot set-up gives you space to design things the right way.
  • Visibility: you'll work directly with management and across all business units.
  • Entrepreneurial environment: short decision paths and room to shape things, backed by a strong international group.
  • A meaningful industry: your work supports the safe production of medicines and high-tech products.
  • Optimal start: A comprehensive, individually tailored onboarding program for an excellent start.

Benefits

Health, fitness & fun

Topics you will work on

Job locations

Map of the job locations
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  • Location Sprendlingen
    63303 Hessen, Germany

About your employer

At CWS, we are committed to creating a healthier and safer future. We believe in this vision and work hard every day to make it a reality. Our sustainable innovations are setting new standards: our business model has always been based on the idea of reusable products and renting instead of buying. In the future, our holistic system solutions will provide even more health, safety, and protection.

Language
English
Company type
Established Company
Work model
Onsite, Hybrid, Full Remote
Industry
Logistics, Transportation
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Hubspot and AI Specialist

CWS International