Senior Data Analyst - CRM

Flixbus

Job

In this role, you will own CRM analytics across 45+ markets, build Power BI dashboards, analyze campaign results, and develop automated reporting solutions for key KPIs.

Job summary

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Job technologies

Your role in the team

  • Own CRM analytics and reporting across 45+ markets, delivering clear visibility into performance, customer behavior, and commercial impact.
  • Build and maintain Power BI dashboards providing real-time tracking of CRM performance, targets, and business trends.
  • Deliver actionable insights on campaign performance, drivers of customer behavior, value-generating segments, and cross-market differences.
  • Develop scalable, automated reporting solutions alongside in-depth analyses and ad hoc business investigations.
  • Monitor and optimize key CRM KPIs (engagement, conversion, retention, reactivation, communication effectiveness) and customer lifecycle performance.
  • Partner with CRM, data, and product teams to improve segmentation, personalization, experimentation, tracking quality, and data reliability.
  • Evaluate A/B tests and proactively identify trends, anomalies, risks, and opportunities, presenting clear recommendations to senior stakeholders.

Our expectations of you

Qualifications

  • Proven track record of building dashboards and automated reporting solutions for non-technical stakeholders.
  • Strong SQL expertise (CTEs, window functions, multi-table joins) in a modern cloud data warehouse, preferably Snowflake.
  • Advanced Power BI skills, including data modeling, DAX, and best-practice dashboard design and visualization.
  • Solid understanding of marketing and CRM KPIs (conversion, engagement, attribution, customer lifetime value).
  • Strong data storytelling, statistical literacy (e.g., significance testing), and a structured, detail-oriented, and autonomous working style.
  • Proficiency in English.

Experience

  • 5+ years of experience in data analytics or BI, ideally within CRM, marketing, or e-commerce environments.
  • Experience working cross-functionally with product, engineering, and marketing/CRM teams; familiarity with marketing automation tools (e.g., Braze is a plus).

What we offer

  • Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
  • Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year.
  • Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life.
  • Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
  • Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
  • Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.

Benefits

Food & drink

Health, fitness & fun

Topics you will work on

Job locations

About your employer

We are a global mobility provider and have been changing the way millions of people around the world travel since 2013 under the brands FlixBus and later also with FlixTrain.

Founding year
2011
Language
English
Company type
Established Company
Work model
Onsite, Hybrid, Full Remote
Industry
Sports, Leisure
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Senior Data Analyst - CRM

Flixbus