Job
- Level
- Senior
- Job Field
- Project
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Cologne
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you will manage CRM projects from concept to international rollout, develop data-driven strategies to enhance Customer Lifetime Value, and coordinate technical implementation in close collaboration with stakeholders.
Your role in the team
- Holistic project management: You take over the overarching control of complex, cross-functional projects in the CRM and Loyalty environment from the initial idea to successful international rollout.
- Strategy Development: You are responsible for developing and implementing new concepts and activation formats to optimize and identify the key drivers of Customer Lifetime Value in the international DIY environment.
- Commercialization & Success Measurement: You define the KPIs that underpin the success of the new CLV strategy and conduct well-founded quantitative analyses to inform strategic decisions.
- Mar-Tech Integration: You act as the central interface between Business, IT, and Product teams, shaping the requirements for the strategic development of our tech landscape to technically implement the CLV logic.
- International Scaling: You drive the development of new concepts and formats and ensure the international transfer of learnings and blueprints.
- Stakeholder Management: You build sustainable relationships with stakeholders in top management and international colleagues to secure acceptance and resources for your project.
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Our expectations of you
Education
- Education: Completed degree in Economics, (Industrial) Engineering, or a comparable field of study.
Qualifications
- Strategic expertise: knowledge in developing and implementing data-driven CLV or customer retention strategies.
- Analytical depth: You possess the ability to interpret complex data analyses, identify strategic drivers, and derive clear, actionable concepts from them.
- Tech affinity: Solid understanding of the architecture of modern marketing technologies (CRM systems, data flows, APIs) and actively shaping the requirements for product development.
- Project Management: Excellent knowledge of agile and traditional project management methods for steering complex, cross-functional, and international projects.
- Leadership & Communication: High communication and presentation skills (German and business-fluent English) to embed programs within the organization and engage stakeholders.
Experience
- Professional experience: Several years of relevant professional experience in (Senior) project management or CRM/Loyalty Management, ideally in an international trade or e-commerce environment.
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What we offer
- Work-Life Balance - 30 vacation days per year plus days off on December 24th and 31st - additionally, ten more vacation days are possible.
- Flexible working hours & Workation - We offer you the flexibility to structure your workday within our flexitime framework. Additionally, you have the opportunity to work from abroad (EEA) for up to 20 days per year.
- Office or home - Our hybrid model includes three office floors, two of which are fixed team days when we exchange ideas in person. Additionally, you choose another office day flexibly, and enjoy the benefits of mobile working on the remaining two days per week.
- Sabbatical - We offer a leave of absence from work for up to six months.
- Your development - Many exciting training opportunities, e.g., in our OBI Academy.
- Shopping at OBI - 15% discount on your purchases in our store.
- For strengthening - company restaurant, free hot drinks, water, and fruit.
- Corporate Benefits - Exclusive discounts on countless leisure activities, online shops, technology, and more.
- Travel sustainably - If interested, receive a discounted company bike.
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Benefits
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Job Locations
This is your employer
OBI Group Holding GmbH
Vorausgehen statt folgen. Das ist der Anspruch von OBI als Nr. 1 unter den Bau- und Heimwerkermärkten. Auch OBI Smart Technologies, die IT-Tochter der OBI Gruppe, beschreitet erfolgreich immer neue Wege. Etwa 280 Spezialisten entwickeln zukunftsweisende Konzepte, individuelle Software sowie Lösungen für alle nötigen IT-Anforderungen und implementieren diese in 11 Ländern Europas.
Description
- Company Size
- 50-249 Employees
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Trade
Senior Project Lead CRM
- Location
- Cologne
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
