Job
- Level
- Experienced
- Job Field
- BI
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Berlin
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you develop Power BI reporting based on Salesforce and the Data Warehouse, analyze user behavior, and derive actionable recommendations for optimizing products and marketing.
Job Technologies
Your role in the team
- You are responsible for our reporting in Power BI based on Salesforce and the Data Warehouse - revenue, customer development, retention, forecasts - developing it further and ensuring consistent, documented KPI definitions, for example around churn in the license business.
- You collaborate with product development, marketing, and growth to define which events we measure, and consolidate data from web tracking, email campaigns, landing pages, and CRM across various source systems into a consistent account view.
- You recognize relevant changes and anomalies in our data, formulate hypotheses, and investigate them independently. You do not settle for the first plausible explanation but examine alternative causes and the significance of the data basis.
- You develop analyses of our website and product usage further — for example, regarding activation, engagement, depth of use, and renewal probability. You derive specific next steps for investigations or action recommendations from this.
- You define the success criteria for new features and products before launch, and evaluate after rollout what has proven effective, for whom, and under what conditions.
- You prepare your results for editorial, sales, and management in a way that makes them suitable as a basis for decision-making—methodically sound, tailored to the target audience, and including the limitations of the respective data basis.
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Our expectations of you
Qualifications
- You define, explain, and confidently represent key figures, interpret what a number indicates and what it does not, and derive next steps from it.
- You work hypothesis-driven and persistently. When a signal is interesting, you follow it until you can clearly distinguish causes, uncertainties, and consequences as much as possible.
- You work reproducibly so that others can understand and continue your evaluations.
- You naturally use AI tools, but carefully review their results before passing them on.
- You have business-fluent German skills in spoken and written form.
Experience
- Approximately three to five years of experience in Product Analytics or Business Intelligence – both are welcome but not required. Experience in a subscription, media, or B2B SaaS environment is advantageous.
- Very proficient SQL skills on a cloud warehouse (e.g., BigQuery, Snowflake, Redshift, or Databricks) and experience with a BI tool, our choice is Power BI.
- Extensive experience with web and product analytics, including GA4 at raw data level. Experience in designing custom tracking concepts is an advantage.
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What we offer
- Creative freedom within a team that values ideas and where you can realize your visions in an innovative media company in the heart of Berlin.
- Flat hierarchies with short decision-making paths and direct communication.
- Subsidized BVG company ticket and contribution to occupational pension scheme.
- Free digital subscription of Tagesspiegel & Tagesspiegel Plus, Handelsblatt, and Die Zeit.
- Opportunities for professional development through the online platform Masterplan to advance your career.
- A 38.5-hour workweek with 30 days of vacation (for a full-time position), so you have enough time to relax.
- Flexible working hours and up to 50% remote work.
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Benefits
Work-Life-Integration
Job Locations
About Your Employer
Verlag Der Tagesspiegel GmbH
Der Tagesspiegel hat in den vergangenen Jahren eine sehr erfolgreiche Entwicklung genommen und ist inzwischen nach Auflage und publizistischer Bedeutung, gedruckt und digital die Nr. 1 in Deutschlands wichtigster Stadt. Er hat die höchste verkaufte Auflage aller Zeitungen in Berlin mit seit über zehn Jahren wachsendem Marktanteil.
Description
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Media, Publishing
Data Analyst Product & Business Intelligence
- Location
- Berlin
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
