Job
In this role, you will develop analysis and tracking methods to optimize B2B web shops, conduct digital analytics projects, and create reports to enhance conversion and usability.
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Your role in the team
- To further strengthen the highly professional E-Commerce team, we are seeking an experienced Web Analytics Manager for E-Commerce Europe to optimize the B2B webshops.
- In this newly created position of immense importance for the continued success story of our client, you will have the highest degree of creative freedom.
- This way, you can significantly contribute to and decide on the selection of tools and the design of systematic performance tests.
- You independently conduct ongoing Digital Analytics and Web Analysis projects related to usability, customer experience, and conversion, monitor sales platforms, and develop meaningful reports and statistics from which you derive actionable recommendations to present to management.
- You design tracking and analysis methods to evaluate purchasing and usage behavior, as well as the key performance drivers on the website. Based on customer and target group analyses, you create profiles that you interpret in the context of strategic objectives.
- In this role, you will work closely with the development team as well as the webshop managers in other countries, thereby significantly shaping the company's future success.
- You define and validate the key performance indicators, and additionally, you conduct internal web analytics workshops to enable management to make data-driven decisions.
Our expectations of you
Qualifications
- For this position, we are looking for an experienced analyst with a strong conceptual mindset who sees themselves equally as a strategist, implementer, and catalyst.
- We are more interested in what you can actually do than where and how you learned it.
- With your structured, analytical, and results-oriented working style and 'hands-on' mentality, you consistently ensure successful project implementations.
- You possess a strong affinity for and understanding of KPIs and their analysis.
- In addition to a deep understanding of user needs, you have a good overview of current digital trends.
- In addition to professional qualifications, you bring especially persuasiveness, openness, agility, and a high willingness to cooperate.
- Due to the international orientation of the position, fluency in German and English is mandatory.
Experience
- It is important to us that you have solid professional experience in the field of web(shop) / business analysis, as well as in the use of web tracking software and conducting performance tests.
Topics you will work on
Job locations
More about the recruiting agency
Human Council GmbH specializes in personnel consulting and organizational development, offering tailored services in the DACH region to enhance organizational efficiency.
- Recruiting Agency
- Onsite
- Consulting
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