Job
In this role, you develop complex marketing mix models and CLV models, leverage machine learning for analysis, and support decision-making through forecasting and Monte Carlo simulations.
This listing has been machine translated. Show original
Job technologies
Your role in the team
- Development and maintenance of marketing mix models to quantify marketing ROI.
- Development of precise CLV models to support retention and CRM strategies.
- Design robust forecasting models based on modern Bayesian frameworks.
- Deployment of machine learning and automation to scale analyses and accelerate insights.
- Conducting Monte Carlo simulations for scenario planning and decision support.
- Utilization of Geospatial Analytics for assessing market, location, and retail performance.
- Further development of methods such as Causal Inference, Incrementality, Attribution, or NLP.
- Development of modern analytical models that demonstrate how marketing contributes measurably to business growth - from media effectiveness to customer lifetime value.
- Work in a multidisciplinary team of Data Science, Strategy, and Automation to further develop data-driven marketing measurement and optimization.
- Collaboration with Consulting and Strategy Teams to translate analysis results into clear, actionable business recommendations.
Our expectations of you
Education
- A successfully completed degree in a quantitative, analytical, or business-related field - e.g., Data Science, Statistics, Mathematics, (Business) Informatics, or a comparable qualification.
Qualifications
- Deep understanding of marketing effectiveness, consumer behavior, and growth strategies.
- Proven expertise in Marketing Mix Modelling, Customer Lifetime Value models, and forecasting.
- Excellent knowledge of Python and relevant libraries such as PyMC, NumPy, pandas, scikit-learn, Prophet, or TensorFlow.
- Familiarity with cloud environments such as GCP, AWS, or Azure, as well as common visualization tools like Tableau, Power BI, or Looker.
- Ability to understand and strategically interpret complex statistical results.
- Curiosity, initiative, and a collaborative working style.
- Knowledge in the field of information security and information security awareness.
Experience
- Several years of professional experience as a Data Scientist or Marketing Analyst - ideally with a strong focus on statistical modeling and marketing analytics, preferably from an agency or dynamic environment.
- Experience in deploying Machine Learning and automation to accelerate analytical workflows.
What we offer
- Through personal mentoring and digital onboarding sessions - we ensure your perfect start.
- Your development is important to us. Whether through our internal campus training program to expand your technical, methodological, or personal skills, voluntary language courses, or regular coaching sessions – we keep you up to date.
- With flexible working hours, mobile office, and job sharing models, you can adapt your profession to your life — and not the other way around.
- Anyone who works also needs to take a break – with us, you have plenty of opportunities through regular after-work and team events (also virtually, if necessary).
- Extensive sports program as well as mobility options through agency bicycles and e-bikes/e-bike leasing.
- Our modern office in Munich's creative district is easily accessible for you thanks to its perfect location.
- As an internationally operating agency group, you have the opportunity to network and exchange ideas with colleagues from a wide range of disciplines from around the world.
Benefits
Work-Life-Integration
Health, fitness & fun
Food & drink
Higher take-home pay
Topics you will work on
Job locations
About your employer
Since our founding in 2002, we have specialized in performance-oriented online, social and content campaigns. Based on this wealth of experience, we have further developed into a 360 ° planning media agency in 2018. With the view from the digital perspective on the classical media, we work out cross-media and data-based mediastrategies for our customers.
- 250+ Employees
- Established Company
- Onsite, Hybrid, Full Remote
- Advertising, Marketing, PR
More jobs
These jobs might also interest you
Hello, let's say WE! We - the HUK-COBURG Insurance Group - are among the top 10 in Germany. Founded over 90 years ago, we are now the leading insurer for private households with over 13 million customers and the largest German auto insurer. Our...
The role As a Forward Deployed AI Engineer, you go directly into our specialist departments, understand the processes, and develop production-ready AI and automation solutions that will fundamentally change the way the entire GGW Group operates. You do...
Anyone who joins here not only designs software – they bring machines to life that are recognizable on real construction sites. Software Developer (m/f/d) Basic Engineering Our client is an internationally leading manufacturer of technically...
