Cybersecurity Expert - Marketing & Product Positioning

Hornetsecurity GmbH

Job

In this role, you analyze competitors in cloud email security and create concise materials like battlecards and objection-handling guides to clearly translate technical features into competitive advantages.

Job summary

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Your role in the team

  • You analyze competitors in the areas of cloud email security, Microsoft 365 security, backup, data security, security awareness, compliance, and GRC.
  • You develop a clear competitive positioning, concise competitive overviews for sales (battlecards), objection-handling guides, and structured differentiation strategies.
  • You translate technical product features into business-relevant value propositions for CISOs, IT security managers, compliance officers, Microsoft 365 administrators, and IT operations teams.
  • You work closely with Product Management and Marketing to ensure consistent messaging across campaigns, website content, analyst briefings, partner materials, and sales conversations.
  • You contribute to the planning and execution of a go-to-market strategy for launching new features and products.
  • You develop training sessions and workshops that help teams with commercial responsibilities better understand the technical landscape and how it differs from the competition.
  • Together with Sales Engineering, you translate complex product features into clear, compelling explanations for customers.

Our expectations of you

Qualifications

  • In-depth technical understanding of cloud email security, Microsoft 365, cybersecurity architectures, backup, data security, and modern threat protection.
  • Familiarity with compliance, governance, risk management, data protection and data security, backup strategies, business continuity, and regulatory requirements relevant to corporate IT and security teams.
  • Ability to analyze competitors and translate technical differences into clear, customer-relevant positioning.
  • Excellent verbal and written communication skills in German and English.
  • Ability to create high-quality marketing content, sales enablement materials, and technical content for both technical and business audiences.
  • Strong teamwork skills and the ability to collaborate across departments with the product team, marketing, sales, sales engineering, and customer success.

What we offer

  • Temporary Employee Exchange Program – we support you in working at our global office locations and exploring the world (e.g., Malta, Madrid, Montréal, Washington).
  • Option to work from home and flexible working hours.
  • Team events such as laser tag, escape rooms, or get-togethers at our very own legendary beer wagon in Hanover—prepare to be surprised.
  • Be-Active Bonus – we subsidize your fitness memberships.
  • Whether you commute by car, public transport or bike, we make getting to work easier with free parking, a GVH JobCard or bike leasing!
  • Contribution toward occupational pension provision.
  • Referral bonus: €1,500 for every successful candidate referral.
  • And of course, the usual perks, such as 30 days of vacation, permanent contracts, professional development opportunities, coffee, tea, soft drinks and fresh fruit, office dogs, no dress code, and much more.

Benefits

Topics you will work on

Job locations

Map of the job locations
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  • Location Hanover
    Niedersachsen, Germany

About your employer

Hornetsecurity is a leading German provider of cloud security services, protecting the IT infrastructure, digital communications and data of businesses and organizations of all sizes. Its services are delivered through 9 globally redundant facilities. The product portfolio includes all key areas of email security, from spam and virus filtering to legal compliance archiving and encryption, as well as protection against CEO fraud and ransomware.

Company size
50-249 Employees
Founding year
2007
Company type
Established Company
Work model
Onsite, Hybrid, Full Remote
Industry
Internet, IT, Telecommunication
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Cybersecurity Expert - Marketing & Product Positioning

Hornetsecurity GmbH