Job
- Level
- Experienced
- Job Field
- Data, Product
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Berlin
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you will be responsible for building a 360-degree customer profile, defining data models, and managing data quality while ensuring communication between engineering and marketing teams.
Job Technologies
Your role in the team
- At home24, we believe everyone deserves a home they love. But before raw customer data can turn into personalized recommendations and seamless experiences across our webshop, CRM, and marketing channels, we need someone behind the scenes to make the magic happen. This is where you come in: As our Product Owner Customer Data, Audiencing & Activation, you'll combine your analytical mindset, data stewardship passion, and product vision to own our 360-degree customer profile, build high-value audience segments, and bridge the gap between engineering and commercial teams.
- Own the Unified Customer Profile: Act as the owner of our 360-degree customer view. Decide what data enters the platform and how it is modeled into a single, trusted source of truth.
- Manage Data Collection & Governance: Define tracking requirements (events and attributes) for the customer journey, while ensuring our data models respect user consent and GDPR guidelines.
- Champion Data Trust & Governance: Act as the functional Data Steward. Define schema designs, naming standards, and data dictionaries, ensuring our data practices respect user consent and GDPR guidelines.
- Bridge the Gap to Engineering: Translate complex use cases and business needs into structured technical requirements and user stories for our Data Engineering and Analytics teams.
- Architect Audiences & Predictive Layers: Define and manage global, reusable customer traits and advanced audience segments (e.g., RFM, propensity, and CLV) to ensure they are easily accessible across all channels.
- Drive Activation & Business Impact: Partner closely with Growth Marketing, CRM, Webshop, and Customer Service to run personalization experiments, activate segments, and directly measure data ROI.
- Guide Tooling Decisions: Evaluate and shape our data infrastructure for customer data.
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Our expectations of you
Qualifications
- You have successfully completed studies in data/analytics, computer science, business informatics, economics, or a comparable field.
- You possess a strong understanding of customer data infrastructure, including event tracking, identity resolution, data modeling, and audience orchestration.
- You genuinely enjoy the 'data stewardship' aspect of the role—building clean, intuitive schemas and data dictionaries that make customer data easily digestible and self-serve for business users.
- You have strong SQL skills and are comfortable querying data warehouses, independently auditing data quality, and validating audience segment sizes without needing engineering help.
- You bring a product-oriented mindset and act as a natural 'translator'; you easily gather unstructured business needs, break down complex data constraints for commercial teams, and ruthlessly prioritize an engineering backlog based on ROI.
- You are proficient in English; additional knowledge of German is considered a plus.
Experience
- You bring at least 3 years of hands-on experience managing data products, data infrastructure, or analytics platforms, ideally with exposure to consumer data in an E-commerce or digital product environment.
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What we offer
- The chance to make an impact in a highly motivated team of professionals.
- An open-minded culture ready to incorporate new and creative ideas.
- Extensive learning opportunities from our home24 academy and external partners.
- Room for growth and development within your role through regular feedback rounds.
- Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and Thursdays.
- The possibility to work up to two months per year within Germany or from an EU country.
- The opportunity to take up to 30 days paid vacation each year to unwind and recharge.
- City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program.
- International campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee.
- Company benefits including a pension scheme, 30% off the home24 assortment, and employee discounts at partner organizations.
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Benefits
Health, Fitness & Fun
Topics You Will Work On
Job Locations
About Your Employer
Home24 GmbH
Home24 is a leading home and living e-commerce platform in Continental Europe and Brazil. We are active in eight countries and listed on the German stock exchange since 2018. Over 1,000 people work together to achieve our goal: to create happy homes for everyone, regardless of budget!
Description
- Language
- English
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Internet, IT, Telecommunication
Product Owner Customer Data, Audience & Activation
- Location
- Berlin
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
