Job
- Level
- Experienced
- Job Field
- UX/UI
- Employment Type
- Part Time/Full Time
- Contract Type
- Freelancer
- Location
- Pleidelsheim
- Working Model
- Full Remote
Job Summary
In this role, you create eye-catching static ads and graphics for digital platforms while designing visual concepts for landing pages and product pages to effectively convey the brand message.
Job Technologies
Your role in the team
- You develop performance-oriented static ads and graphics for Meta, Instagram, TikTok, Google, and other digital channels.
- You create different creative angles, hooks, layouts, and variants so that we can specifically test messages and visual approaches.
- You transform product images, UGC material, testimonials, benefits, and advertising copy into attention-grabbing and sales-oriented creatives.
- You design visual concepts, page layouts, and individual sections for landing pages, product pages, and our online shop.
- You develop, among other things, hero sections, product benefit graphics, comparison visuals, application instructions, before-and-after visuals, trust elements, and other conversion elements.
- You ensure that the brand, product, application, benefits, and results of AYLASHES are presented in a high-quality and understandable manner.
- You adapt creatives for different platforms, placements, and formats - especially 1:1, 4:5, and 9:16 as well as other display and web formats.
- You pay attention to Safe Zones, readability, mobile display, and consistent visual quality across all formats.
- You develop new variants and iterations from successful ads, for example with different hooks, images, headlines, colors, layouts, or CTAs.
- You ensure the consistent implementation of existing brand guidelines and collaboratively develop our visual communication.
- You work closely with our marketing team, implement feedback quickly and reliably, and contribute your own ideas and recommendations.
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Our expectations of you
Qualifications
- You possess a compelling portfolio with relevant advertising campaigns, landing pages, or e-commerce designs — ideally from the beauty, fashion, lifestyle, or D2C sectors.
- You understand the fundamental creative strategy behind successful advertisements and know why hook, visual hierarchy, product presentation, readability, social proof, and CTA are crucial.
- You are proficient in relevant design programs, such as Figma, Adobe Photoshop, Illustrator, InDesign, or comparable tools.
- You have a very good sense of aesthetics, typography, colors, composition, image selection, and modern e-commerce design.
- You can visually prioritize information and also quickly convey more complex product benefits.
- You know how to combine a high-quality brand impact with clear, performance-oriented communication.
- You work independently, in a structured and detail-oriented manner, and reliably meet agreed deadlines.
- You can reliably process German-language advertising texts and recognize when a headline or message does not work optimally in the design.
Experience
- You have proven experience in designing performance creatives for Meta, TikTok, Google, or comparable paid media channels.
- You have experience with conversion-oriented web and landing page design and can develop appealing layouts that also work on mobile devices.
- Experience with A/B testing, creative iterations, and ad performance analysis is a strong plus.
- Experience with simple animations, motion graphics, or AI-powered image editing is also advantageous but not a requirement.
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What we offer
- Flexible and remote collaboration on a freelance basis.
- The possibility of a long-term collaboration with regular projects and predictable tasks.
- Varied design projects for paid social, Google Ads, landing pages, product pages, and our online shop.
- Clear briefings, existing brand guidelines, product materials, and advertising texts as the basis for your work.
- Direct communication, quick decisions, and concrete feedback loops.
- Insights into the performance of your creatives so that you can understand which designs work and why.
- Space for your own ideas, new design concepts, and creative testing approaches.
- The opportunity to actively shape the visual development of a growing D2C beauty brand.
- Fair and transparent compensation, aligned with experience, quality, and project scope.
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Topics You Will Work On
Job Locations
About Your Employer
AYLASHES
AYLASHES is a reputable beauty brand specializing in DIY lash products for home use. The company creates products that allow for a quick and professional-looking lash appearance without the need for a studio visit. The brand targets customers interested in social media and beauty content.
Description
- Company Type
- Established Company
- Working Model
- Full Remote
- Industry
- Consumer Goods, Branded Goods
Freelance Performance Creative Designer
- Location
- Pleidelsheim
- Working Model
- Full Remote
- Diversity
- Open for all genders
