Job
- Level
- Lead
- Job Field
- Data, Product
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Berlin
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you will develop data strategies for clients and lead project teams collaborating with Data & Tech resources to implement AdTech infrastructures effectively and utilize data actively.
Your role in the team
- As an Expert Lead Data Strategy (Human), you play a central role in developing customer strategies to address our clients' challenges in the field of data and technology.
- With your extensive experience and solid expertise, you lead project teams professionally and work closely with Data & Tech resources, AdTech managers, as well as other agencies and stakeholders to design and implement these strategies.
- Leading in the development of highly complex data strategies and the necessary communicating AdTech infrastructures for the efficient management of our clients' media activities.
- In close collaboration with our clients, you develop innovative concepts for the collection, storage, and activation of their 1st party data, always keeping consumer trust and data privacy in mind.
- You identify and lead the onboarding of market-leading data assets that enable our clients to expand their own data.
- Proactive support of our clients in integrating available data signals into media and creative strategies, guiding the teams throughout the entire planning and activation process.
- Close collaboration with AdTech managers to lead operational AdTech projects by providing strategic insights and customer background.
- You are always up-to-date with industry trends, innovations, and new technologies, providing colleagues and clients with leading insights into the evolving Data and MarTech landscape.
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Our expectations of you
Education
- A completed degree in Business Administration, Computer Science, Business Informatics, or a comparable qualification with a technical focus forms your foundation.
Qualifications
- Deep knowledge in AdTech and data strategies, as well as a good understanding of data privacy regulations, characterize you.
- Your excellent communication and presentation skills enable you to convey complex technical concepts in an understandable manner.
- You present yourself confidently to media and technology decision-makers and communicate convincingly the added value of media platforms and AdTech.
- You have fluent spoken and written skills in German and English.
Experience
- You have at least 8 years of experience in digital marketing, AdTech consulting, or a role closely related to new business.
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What we offer
- With our flexible working hours & remote work, you can shape your daily routine to suit you.
- Additionally, you can compensate for overtime.
- You will receive 30 vacation days plus a flexible day - additionally, December 24th and 31st are free.
- Health benefits, attractive retirement plans, and Mental Health Awareness Days prioritize your well-being.
- Unleash your potential with our diverse training programs and leverage our internal career development initiatives within the WPP network.
- You can look forward to unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.
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Benefits
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WPP Media
WPP Media, part of the WPP Group, offers innovative, AI-driven media solutions and unites various media agencies under one roof.
Description
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Internet, IT, Telecommunication
Expert Lead Data Strategy
- Location
- Berlin
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
