Digital Analytics Specialist

New

Barmenia

Job

In this role, you will enhance web analytics capabilities, create tracking concepts, conduct implementations and testing, and analyze and visualize data for reporting and decision-making.

Job summary

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Job technologies

Your role in the team

  • A key part of your role is further developing our web analytics capabilities and toolset using the latest technologies and processes.
  • You develop tracking concepts and take responsibility for implementation, testing, and rollout in coordination with our cross-functional teams.
  • You ensure that our data is captured reliably and accurately.
  • You help expand our data foundation beyond onsite data alone, enabling additional context in our analysis.
  • You will be responsible for analyzing data, including visualizing it and automating reports and dashboards.
  • You create analyses and advise our teams and stakeholders based on the insights you gain.

Our expectations of you

Education

  • In addition to your studies in Digital Media, Computer Science, Business Informatics, or a comparable qualification, you have practical experience in web analytics—ideally at a company with a strong e-commerce presence.

Qualifications

  • You stand out for your curiosity about different methods, tools, and philosophies.
  • You quickly find your bearings in new and complex situations, take a proactive and confident approach, and never lose sight of the goals.
  • You are a communicative team player who actively shares the insights you gain with teams and stakeholders.
  • You are an expert in using web analytics tools such as Google Analytics 360, tag management systems such as ssGTM, and dashboarding tools such as Data Studio.
  • In addition, you have experience working with Google Cloud Platform and BigQuery.
  • Your profile is ideally rounded out by knowledge of SQL, Python, and REST/SOAP queries.

What we offer

  • Human connection: You’ll experience a respectful, open and diverse working environment—genuine, competent and considerate of one another and our customers.
  • Flexible and family-friendly: Up to 60% remote work, flexible working arrangements, 30 days of annual leave, the option to take a sabbatical of up to six months, and tailored support for families—because life and work go hand in hand.
  • Healthy and well cared for: Comprehensive health management, company restaurants and barista coffee bars, sports and preventive health programs, as well as our confidential and anonymous counseling service whenever you need support with work-related or personal matters.
  • Learn and grow with passion: seminars, programs, language courses, and e-learning opportunities to help you develop professionally and personally and try new things.
  • Plan ahead and protect yourself like an entrepreneur: partially employer-funded occupational pension from day one, employer-funded company health insurance, group accident insurance, and perks such as special rates and corporate benefits.
  • Sustainable & future-oriented: Germany Ticket for around €25 per month, bike leasing, EV charging stations, and opportunities to actively shape sustainability.

Benefits

Topics you will work on

Job locations

Map of the job locations
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  • Location Cologne
    Nordrhein-Westfalen, Germany

About your employer

Barmenia is one of the largest independent insurance groups in Germany, offering a wide range of health, life, accident, and vehicle insurance products, as well as liability and property insurance.

Company type
Established Company
Work model
Onsite, Hybrid
Industry
Banking, Finance, Insurance
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Digital Analytics Specialist

Barmenia