Job
- Level
- Lead
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Cologne
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you will develop data-driven strategies to optimize marketing efforts, analyze complex data, and translate findings into actionable recommendations for internal and external stakeholders.
Your role in the team
- Development of data-driven strategies and analyses to optimize communication and marketing measures.
- Translation of complex data into understandable action recommendations for clients and internal stakeholders.
- Use of modern analysis, machine learning, and AI methods to generate insights and future scenarios.
- Consulting clients and agency teams on topics such as Data Analytics, Predictive Analytics, Marketing Science, and Artificial Intelligence.
- Development of innovative AI use cases along the Customer Journey.
- Interpretation and integration of various data sources to derive strategic recommendations.
- Close collaboration with media, data, research, technology, and consulting teams.
- Support in pitches and new business projects through data-driven argumentation and thought leadership.
- Monitoring current developments in the fields of AI, Data Science, Marketing Technology, and digital transformation.
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Our expectations of you
Qualifications
- Deep understanding of statistical methods, data modeling, and data-driven decision-making processes.
- In-depth knowledge in the field of Artificial Intelligence, Machine Learning, and Generative AI.
- Strong digital understanding as well as interest in marketing, media, and technology trends.
- Ability to visualize complex analyses clearly and present them convincingly.
- Strategic thinking combined with pragmatic solution orientation.
- Excellent communication skills and enjoyment in collaborating with interdisciplinary teams.
- Very good knowledge of German and English.
Experience
- Several years of experience in Data Analytics, Data Science, Marketing Analytics, or Business Intelligence.
- Experience with analysis and visualization tools as well as modern data platforms.
- Experience in a media, digital, or communications agency is advantageous but not a requirement — more important is solid AI and data expertise.
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What we offer
- Through a personal buddy and digital as well as in-person onboarding sessions, we ensure your perfect start.
- Your development is important to us.
- Whether through our internal campus training program to expand your technical, methodological, or personal skills, voluntary language courses, or regular coaching sessions – we keep you up to date.
- With flexible working hours and mobile work, you can adapt your job to your studies.
- Anyone who works also needs to take a break - with us, you have plenty of opportunities through regular After Work and team events (also virtually, if necessary).
- Extensive sports program including our partnership with Urban Sports Club.
- Discounted Germany Ticket, discounted purchase of bicycles through our partner Company Bike & Agency bikes are available if you need to go quickly.
- A modern office located in the city center near Friesenplatz.
- As an internationally operating agency group, we offer you the opportunity to network and exchange ideas with colleagues from a wide range of disciplines from around the world.
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Topics You Will Work On
Job Locations
About Your Employer
Mediaplus Gruppe
Die Mediaplus Gruppe wurde im Jahr 1983 als Serviceplan-Tochter gegründet und ist heute die größte unabhängige und partnergeführte Mediaagentur Europas mit über 30 Standorten und Partnerschaften und rund 1000 Mitarbeiter*innen weltweit.
Description
- Founding Year
- 1983
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Advertising, Marketing, PR
Group Head Data Analysis
- Location
- Cologne
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
