Job
- Level
- Experienced
- Location
- Bochum
- Working Model
- Onsite
- Job Field
- BI, Back End
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Salary
- 50.000 to 65.000€ gross/year
Job Summary
In this role, you integrate data from various sources, develop robust data models, and visualize results in interactive dashboards to enhance the marketing AI for generating qualified customer inquiries.
Job Technologies
Your role in the team
- Your data work makes our marketing AI better.
- We are developing a marketing AI app that helps companies acquire qualified customer inquiries - from landing pages and advertising campaigns to success measurement and ongoing optimization.
- For that, we need data that is reliable, understandable, and usable.
- This is where you come into play: you consolidate data from various sources, develop robust data models, and visualize results in interactive dashboards.
- At the same time, you prepare this information in a way that our AI can interpret it and use it for well-founded recommendations.
- You work at the intersection of Data Engineering, Business Intelligence, and AI product development, thereby directly enhancing the capabilities of our application.
- Connecting data sources: You develop and maintain interfaces and data pipelines for advertising platforms such as Google Ads and Meta, CRM systems like HubSpot, as well as our funnel and application data.
- Structuring data meaningfully: You link campaigns, ads, page views, inquiries, and sales results into traceable data models.
- Taking into account different time periods, assignments, and data statuses.
- Ensure data quality: You identify duplicates, missing values, outdated data, and conflicting information.
- You build testing and monitoring to make errors visible and keep analyses reliable.
- Develop key figures: You translate technical questions into clear calculations - for example, regarding conversion rates, cost per qualified inquiry, appointments, closures, and profitability.
- Dashboard and AI should use the same figures.
- Implement BI dashboards in the app: You develop clear diagrams, filters, time comparisons, and detailed views.
- You also work on the frontend with TypeScript and React.
- Enhance the AI's analytical capabilities: You provide structured data access and analysis functions that enable the AI to identify anomalies, compare campaigns, and investigate weaknesses in the funnel.
- Translate insights into improvements: Together with the marketing and development team, you will translate analysis results into new AI tools, skills, and professional workflows.
- This allows the AI to take on additional tasks and better justify measures.
- Assessing impact: You develop evaluations and tests that allow you to determine whether recommendations and implemented changes actually lead to better results.
- You distinguish between observed correlations and proven causes.
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Our expectations of you
Qualifications
- You are experienced in data modeling, API integration, and implementing reliable ETL/ELT processes.
- Knowledge of Next.js is an advantage.
- You have a solid understanding of key figures and statistical fundamentals and can critically assess the significance and limitations of data analysis.
- You are interested in AI applications and in providing data in a structured and traceable manner for use in AI agents.
- You work independently and meticulously, solve technical and professional issues together with others, and have German language skills at C2 level.
Experience
- You have 2-5 years of professional experience in Data Engineering, Analytics Engineering, or in the development of data-driven applications.
- You have very good SQL skills and experience with relational databases, ideally PostgreSQL.
- You have good programming skills in TypeScript/JavaScript as well as practical experience with React.
- You have experience in data visualization and developing clear, meaningful dashboards.
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What we offer
- € 50,000-65,000 per year.
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Topics You Will Work On
Job Locations
About Your Employer
BV Bestseller Verlag GmbH
BV Bestseller Verlag GmbH, based in Bochum, offers comprehensive publishing services as well as seminars and lectures. The company is recognized as a leader in open sales seminars in Europe.
Description
- Company Type
- Established Company
- Working Model
- Onsite
- Industry
- Media, Publishing
Data Engineer/Analytics Engineer
- Salary
- 50.000 to 65.000€ gross/yearEstimated net salary based on the gross salary in the job ad using tax class I.32.337 to 40.091 € net/year · Tax class I
- Location
- Bochum
- Working Model
- Onsite
- Diversity
- Open for all genders
