Job
- Level
- Lead
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Berlin
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you analyze cohorts and CLV, validate profitability through holdout tests, and develop independent CRM reporting for strategic budget allocations in the D2C environment.
Job Technologies
Your role in the team
- For analytical minds who don't want to just feel retention but prove it.
- Most brands manage retention by intuition – you prove it.
- CRM accounts for one-third of our revenue, and your analyses of cohorts, CLV, and holdout tests determine where budget, tests, and campaigns will be allocated on the road to 100 million.
- You determine the retention basis: repurchase rates, CLV, and days between orders by market (DACH/NL), acquisition channel, and customer segment as the ongoing control parameters.
- You build an independent CRM reporting from scratch: your own attribution logic, weekly management, a single source of truth.
- Proving incrementality is your craft. Holdout tests for loyalty programs, discount mechanisms, and core flows demonstrate what truly drives additional revenue.
- You actively manage the subscription economy: identify churn drivers, quantify sign-up levers, and compare subscription CLV against one-time purchase CLV.
- You provide segmentation and target group logic for all campaigns and flows. You execute email and agency tasks, setting the direction.
- You validate, calibrate, and incorporate predictive analytics from Klaviyo (CLV, Churn Risk, Next Order Date) into operational management.
This text has been machine translated. Show original
Our expectations of you
Qualifications
- Cohort analyses, RFM logic, CLV modeling, churn analysis, and incrementality testing (holdout designs, A/B architecture) are your craft, not just theory.
- You work independently with Shopify data exports, Klaviyo data, and Data Warehouse queries. Excellent Excel skills are a must, and you are proficient in using Claude Code or similar tools.
- You translate analyses into decision papers that a CEO can understand in five minutes, with a clear recommendation, not twenty charts.
- German or English, negotiation level.
Experience
- At least 4-5 years of experience in retention, CRM analytics, growth, or BI, with a significant portion of that experience in a D2C or e-commerce company with a subscription or replenishment model.
This text has been machine translated. Show original
What we offer
- 28 days of vacation (additional days possible), Baden-Württemberg public holidays, and Berlin Women's Day.
- Hybrid with at least 2 days in the office per week in a modern C1.
- Attractive bonus system in addition to the fixed salary
- Access to nilo.health for mental fitness and prevention and Urban Sports Club
- Subsidy for company pension scheme
- Personal Development Budget
- Job bike, job car, or subsidized Germany ticket
- Discounted Rosental products, as well as additional discounts and benefits
This text has been machine translated. Show original
Topics that you deal with on the job
Job Locations
This is your employer
Rosental Organics GmbH
Rosental Organics GmbH is a German beauty startup based in Berlin and Mannheim, specializing in the development and distribution of natural cosmetics and skincare products. The company combines high-quality organic ingredients with innovative applications to provide holistic skincare. It focuses on clean beauty and targets customers with a conscious skincare routine.
Description
- Company Type
- Startup
- Working Model
- Hybrid, Onsite
- Industry
- Consumer Goods, Branded Goods
Lead Retention Manager - Data & CLV
- Location
- Berlin
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
