Job
- Level
- Experienced
- Location
- Karlsruhe
- Working Model
- Hybrid, Onsite
- Job Field
- Data, Project
- Employment Type
- Full Time
- Contract Type
- Permanent employment
Job Summary
In this role, you advise clients on measurement strategies, design tracking architectures, and implement setups with Google Tag Manager and server-side GTM, while actively integrating AI into the tracking workflow.
Job Technologies
Your role in the team
- Data is only as good as the decisions it enables. Many companies collect a lot of data and still know very little. That's where you come in: you advise our clients from the initial question ("What do we actually want to measure?") to the valid figure on the dashboard. You are a sparring partner for marketing teams and decision-makers, not just an implementer.
- Tracking in 2026 no longer just means tags and triggers. AI is transforming how data is collected, verified, and utilized. You are shaping that.
- What you do with us
- You advise clients on measurement strategy, KPIs, and data quality, on equal footing with marketing and executive management.
- You design tracking architectures: client- and server-side, consent-compliant, future-proof.
- You conduct audits of existing setups and translate findings into clear actionable recommendations.
- You implement tracking setups with GTM and server-side GTM or support the implementation at the client's site.
- You connect data sources from GA4 to ad platforms and BigQuery.
- You are intentionally using AI in your tracking routine: for audits, QA, anomaly detection, and documentation. We develop our own AI tools, and you utilize and shape them.
- You make data accessible through AI: Conversational Analytics instead of a dashboard graveyard, so customers get answers instead of reports.
- You think further about measurability: How do brands appear in AI assistants? How do we measure traffic from AI Search? You develop the answers to these questions with us.
- You make data understandable: in dashboards, workshops, and client meetings.
- You plan and manage your client projects independently.
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Our expectations of you
Qualifications
- Native-level German and very good English. You will advise our clients directly; both are prerequisites.
- AI Fluency: You work daily with AI tools, know their strengths and limitations, and understand when you can trust them and when you cannot. This is not a luxury for us, but a basic requirement.
- You can explain complex topics in a way that non-technical people understand what to do.
- Proficient in GA4, Google Tag Manager, and Consent Management (Consent Mode v2, basic understanding of GDPR).
- Knowledge of server-side tracking and the Conversion APIs of major ad platforms (Google, Meta, LinkedIn).
- Basic understanding of web technologies (HTML, CSS, JavaScript, DataLayer).
Experience
- Several years of experience in Digital Analytics, ideally with a consulting component.
- Experience with Looker Studio or comparable BI tools, BigQuery, and SQL is a plus.
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What we offer
- Independent and self-reliant work are part of our DNA. Flexible working hours and home office are absolutely standard for us – we see our work as a very important part of life. But just as a part that should fit flexibly with the rest.
- You will find a set of values with us that we live and love every day.
- We are a diverse, international team full of digital enthusiasts who are passionate about their topics – just like you probably are.
- Mentors provide regular feedback. As we are constantly evolving and trying to improve a little every day, we also wish for the same in return. Feel free to share ideas and let us know if we miss the mark or how we can improve.
- There is fresh fruit, coffee, and soft drinks in all offices. Additionally, we regularly meet for a communal lunch.
- Unity is important to us: We meet for team activities and joint workshops alternately in our offices in Karlsruhe and Barcelona - and of course also virtually.
- You enjoy continuing your education, and we are happy to support that—with language courses, conference attendance, and further qualifications. But the same rule applies here: only those who are proactive can benefit from it. So, talk to us about what you would like to do.
- We are animal lovers: Dogs can be brought to the office after getting to know each other.
- We ensure that you can work under the best conditions: mobile phone plan, suitable hardware, BahnCard or JobRad – all taken care of with us!
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Benefits
Work-Life-Integration
Topics You Will Work On
Job Locations
About Your Employer
netzstrategen GmbH
We are the perfect partner for your digital transformation strategy, offering consultancy, qualifications, and development services. We have experienced experts in all digital disciplines to support your company through every phase of the digital transformation and optimization process. We analyse, plan, manage, design, develop, market, and qualify, so that we can get things up and running together. Our customers come from a variety of industries and sizes. We work with retailers and SMEs just as much as we do with multinational corporations.
Description
- Founding Year
- 2010
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
Digital Tracking Strategist
- Location
- Karlsruhe
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
