Job
- Level
- Experienced
- Location
- Aachen
- Working Model
- Hybrid, Onsite
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Temporary employment
Job Summary
In this role, you analyze customer data using SQL and Python, segment target audiences, develop journey maps, and optimize CRM campaigns for effective customer engagement and retention.
Job Technologies
Your role in the team
- Segmentation of customer groups based on a holistic customer view and KPIs.
- Operational management of all actions including customer-oriented selection.
- Creation of journey maps & customer segments in a campaign management tool.
- Applications of data mining methods for analyzing purchasing behavior. Identification and definition of new target groups.
- Development and implementation of a cross-channel CRM strategy.
- The expansion and implementation of our Data Warehouse.
- Monitoring the success of existing measures and campaigns as well as their continuous optimization.
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Our expectations of you
Education
- Successfully completed studies in Computer Science, Mathematics, or Business Administration with a focus on CRM/Marketing or comparable qualifications.
Qualifications
- Solid (programming) skills in working with databases and analysis software (SQL, Knime, Python, and possibly other programming languages).
- Understanding of customer data and profiles, including consideration of customer value.
- Strong analytical and conceptual thinking skills, as well as goal-oriented and customer-focused approach with a high degree of initiative.
Experience
- Several years of professional experience in CRM, B2C marketing, online and offline communication within an e-commerce or retail company.
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Benefits
Work-Life-Integration
Food & Drink
Topics You Will Work On
Job Locations
About Your Employer
Junghans Wollversand GmbH & Co. KG
Junghans Wollversand GmbH & Co. KG, a family-owned company from Aachen, has been offering a wide range of wool and craft supplies since 1954. With over 500 employees, it serves customers in Germany, Austria, and Switzerland through various sales channels.
Description
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Trade
CRM Manager
- Location
- Aachen
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
