Job
In this role, you analyze customer data using SQL and Python, segment target audiences, develop journey maps, and optimize CRM campaigns for effective customer engagement and retention.
This listing has been machine translated. Show original
Job technologies
Your role in the team
- Segmentation of customer groups based on a holistic customer view and KPIs.
- Operational management of all actions including customer-oriented selection.
- Creation of journey maps & customer segments in a campaign management tool.
- Applications of data mining methods for analyzing purchasing behavior. Identification and definition of new target groups.
- Development and implementation of a cross-channel CRM strategy.
- The expansion and implementation of our Data Warehouse.
- Monitoring the success of existing measures and campaigns as well as their continuous optimization.
Our expectations of you
Education
- Successfully completed studies in Computer Science, Mathematics, or Business Administration with a focus on CRM/Marketing or comparable qualifications.
Qualifications
- Solid (programming) skills in working with databases and analysis software (SQL, Knime, Python, and possibly other programming languages).
- Understanding of customer data and profiles, including consideration of customer value.
- Strong analytical and conceptual thinking skills, as well as goal-oriented and customer-focused approach with a high degree of initiative.
Experience
- Several years of professional experience in CRM, B2C marketing, online and offline communication within an e-commerce or retail company.
Benefits
Work-Life-Integration
Food & drink
Topics you will work on
Job locations
About your employer
Junghans Wollversand GmbH & Co. KG, a family-owned company from Aachen, has been offering a wide range of wool and craft supplies since 1954. With over 500 employees, it serves customers in Germany, Austria, and Switzerland through various sales channels.
- Established Company
- Onsite, Hybrid
- Trade
More jobs
These jobs might also interest you
The role As a Forward Deployed AI Engineer, you go directly into our specialist departments, understand the processes, and develop production-ready AI and automation solutions that will fundamentally change the way the entire GGW Group operates. You do...
Hello, let's say WE! We - the HUK-COBURG Insurance Group - are among the top 10 in Germany. Founded over 90 years ago, we are now the leading insurer for private households with over 13 million customers and the largest German auto insurer. Our...
You’ll be joining at a stage where we’re building and evolving our new CRM platform. That’s exactly what makes this role special: you won’t just develop features—you’ll actively help shape the technical foundation of a modern CRM ecosystem. Together...
