Job
- Level
- Experienced
- Location
- Montabaur, Karlsruhe
- Working Model
- Hybrid, Onsite
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
Job Summary
In this role, you will design the Customer Sales tracking and develop a scalable data model to define essential KPIs and ensure high data quality for analysis and reporting.
Job Technologies
Your role in the team
- For the strategic expansion of our Customer-Sales-Analytics landscape, we are seeking an experienced Data & Tracking Solution Architect who will assume overall technical responsibility for the Customer-Sales-Tracking concept, thereby laying the foundation for analysis, reporting, and data-driven management.
- You are responsible for the conception, architecture, and further development of a comprehensive tracking and data model for all customer sales channels (e.g., contract renewal, tariff change, cross-/upsell, existing customer campaigns).
- You are developing a scalable customer sales tracking concept that serves as a binding basis for reporting, campaign analysis, A/B testing, and funnel analysis.
- You define a clean, consistent data layer architecture for customer sales use cases and ensure that all relevant events, product logic, customer segments, and campaign parameters are comprehensively and technically accurately captured.
- You develop a robust KPI and data model in close coordination with Customer Sales, Web Analytics, MarTech, and Enterprise BI.
- You will assume overall technical responsibility for implementing tracking requirements in close collaboration with Development Online, Product Owners, and IT.
- They ensure that the tracking setup fully meets the requirements for campaign management, conversion optimization, and performance measurement.
- They implement and optimize tracking and analytics solutions in Adobe Analytics and Tealium IQ as a stable foundation for web analysts.
- You are working on the integration and further development of CDP and onsite technologies to ensure consistent use of existing customer data.
- They analyze and fix Data Layer, JavaScript, and tracking errors along complex customer sales processes (e.g., login flows, bypass scenarios, cross-channel journeys).
- They ensure consistently high data quality through monitoring, testing, and quality assurance.
- They oversee consent and data protection requirements in the customer sales context and ensure a clean technical implementation.
- As a central interface between Customer Sales departments, Web Analytics Development Online, and Digital Experience, you ensure that technical requirements are translated accurately and sustainably.
- They enable web analysts through clear data structures, clean documentation, and transparent logic, making robust analyses and reporting possible.
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Our expectations of you
Education
- Successfully completed studies in (Business) Informatics, Mathematics, Statistics, Business Administration, or a comparable program.
Qualifications
- Ability to translate complex technical concepts into clear, actionable structures.
- Strong analytical and conceptual thinking skills.
- Structured, quality-oriented, and sustainable working approach with end-to-end responsibility.
Experience
- Several years of experience in the technical design and implementation of web tracking architectures, ideally in e-commerce or customer sales environments.
- Proven experience in building scalable data layer and tracking concepts as a foundation for reporting and analytics setups.
- Very good knowledge of Adobe Analytics as well as solid experience with Tag Management Systems (ideally Tealium IQ, AudienceStream).
- Experience with API integrations, data connections, and CDP environments.
- Deep technical understanding of web technologies (HTML, CSS, JavaScript) as well as debugging and troubleshooting experience.
- Strong communication skills and experience in interface work between business units and development.
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What we offer
- As an employer, United Internet offers interesting job opportunities with exciting projects, individual training opportunities, and good prospects.
- Our collaboration is characterized by flat hierarchies and short decision-making paths.
- A positive error culture and open feedback are in demand!
- To support sustainable and flexible mobility, we provide our employees with attractive benefits packages.
- This way, you can lease your individual dream bike at favorable conditions through JobRad.
- This offer is additionally subsidized financially by us.
- Or you use public transportation and benefit from a subsidy for the Deutschlandticket.
- We celebrate team successes: At United Internet, there are legendary parties.
- And our versatile workshops and team events foster a special sense of unity.
- Many of our positions allow for remote work from home and flexible scheduling of working hours.
- Our employees benefit from attractive pension schemes.
- This includes, among other things, modern options for financial security that support wealth accumulation.
- Our health and sports offerings, for example, around topics such as ergonomics, exercise, and nutrition, complete the portfolio.
- The goal is to provide a work environment where all colleagues can not only develop professionally but also be well prepared for their private future.
- Our employees benefit from a variety of discounts on products and services offered by our group, such as discounted DSL and mobile contracts.
- In addition, we offer exclusive price advantages for selected leisure and partner offers.
- Our extensive range of development programs offers great opportunities for personal and professional growth.
- From e-learning courses, training sessions, conferences, or mentoring - we learn from, for, and with each other to grow together.
- To provide our employees with a productive and pleasant working environment, we rely on state-of-the-art technology.
- This includes powerful hardware, ergonomic accessories, and the latest software tools for efficient collaboration.
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Benefits
Work-Life-Integration
Health, Fitness & Fun
Food & Drink
Topics You Will Work On
Job Locations
About Your Employer
United Internet AG
As the leading provider of communication solutions in Germany, we offer our users a safe and reliable way to communicate with our strong brands: 1&1, GMX, WEB.DE, and mail.com—despite handling 500 million incoming emails every day!
Description
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Internet, IT, Telecommunication
Employer reviews
by devworkplaces.com
Total
(1 Review)3.4
Career Growth
3.2Engineering
3.3Workingconditions
3.8Culture
3.2
Data & Tracking Solution Architect
- Location
- Montabaur, Karlsruhe
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
