Job
- Level
- Experienced
- Job Field
- Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Bergkamen
- Working Model
- Onsite
Job Summary
In this role, you analyze customer data, develop segments and scoring models, create insightful dashboards, conduct A/B tests, and ensure data quality in the database to optimize CRM activities.
Job Technologies
Your role in the team
- Data Analysis: You analyze complex customer data, identify behavioral patterns, and derive valuable insights for optimizing our CRM measures.
- Segmentation: You develop data-driven customer segments, personas, and scoring models (e.g., churn prediction, CLV) to target audiences in a tailored manner.
- Reporting & Dashboards: You design and create meaningful CRM dashboards and reports to monitor campaign KPIs for the team and management.
- A/B Testing: You plan, oversee, and analyze structured A/B tests for CRM campaigns to continuously improve the conversion rate.
- Data Quality: You monitor the data quality in our customer database and actively participate in projects related to data cleansing and structuring.
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Our expectations of you
Education
- Degree in Business Administration, (Business) Mathematics, Statistics, Data Science, or a comparable analytical qualification.
Qualifications
- Proficient in common web analytics and BI tools, with excellent Excel skills, and ideally also very good SQL skills.
- Strong logical-analytical thinking skills and the ability to translate complex data into understandable and action-oriented insights.
- Strong communication skills and team player abilities to bridge the data side with CRM campaign management, a hands-on mentality, enthusiasm for establishing foundations and driving change, as well as a good sense for price-sensitive target groups.
Experience
- Relevant professional experience in data analysis, ideally in CRM, e-commerce, or retail environments.
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What we offer
- A varied and responsible role in a collegial and family-like work environment.
- Employee discount in all our retail stores.
- Interesting shopping benefits with partner companies.
- Special leave for special occasions.
- Attractive additional benefits such as company pension scheme, employee discount, asset-building benefits, or e-bike leasing.
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Topics that you deal with on the job
Job Locations
This is your employer
POCO Service AG
As an established furniture discounter, POCO Einrichtungsmärkte GmbH offers a wide range of furniture and home accessories at affordable prices. With over 100 branches in Germany, the company has been active since 2008 and is part of the XXXLutz group.
Description
- Company Type
- Established Company
- Working Model
- Onsite
- Industry
- Trade
CRM Analyst
- Location
- Bergkamen
- Working Model
- Onsite
- Diversity
- Open for all genders
