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Your role in the team
- The Digital Channel and Customer Experience Lead (m/f/d) is responsible for driving customer loyalty and growth across all digital sales and marketing channels (eCommerce, targeted mailings, etc.) for Zoetis Germany.
- This includes the management of all digital touchpoints, in particular the eCommerce shop and external platforms, as well as digital marketing campaigns, aligned with Zoetis' international eBusiness strategy.
- The role also includes conducting customer surveys (NPS, customer satisfaction), generating insights and working with business leads to translate these findings into actionable improvement plans to strengthen the customer experience.
- You develop and implement digital strategies for customer loyalty and e-commerce to increase customer satisfaction and drive sales growth and Zoetis brand awareness.
- You lead a team of professionals in digital marketing, customer insights and e-commerce.
- You coordinate a customer-centric digital marketing approach that takes into account customer segmentation based on behavior, interests and preferences.
- You strategically drive the collection, processing and interpretation of digital data and customer behavior in order to build and improve agile digital customer segmentation.
- You introduce, manage and optimize new tools and processes at all customer contact points to identify and use customer insights and feedback to improve customer satisfaction and the Net Promoter Score (NPS).
- You advise and lead the organization on digital understanding and digital customer engagement.
- You will work with all business areas to ensure compliance with strategic guidelines and the introduction of tools and to promote overall digital competence.
Our expectations of you
Education
- You should have a university degree in business administration, marketing or a comparable field.
Qualifications
- You should be familiar with digital and analytical solutions (e.g. Tableau, SAP Hybris, Google Analytics, Sales Force CRM and Marketing Cloud, Lead Scoring, etc.).
- You should have a strong customer-focused mindset, a solid business understanding and strong project management skills.
- A good understanding of new digital trends and developments is crucial to driving digital initiatives and eCommerce.
- Excellent knowledge of German and English complete your profile.
Experience
- At least 10 years of proven success and work experience in digital, customer analytics and eCommerce are required.
- Management experience and the ability to lead multidisciplinary teams in an international company are important.
Benefits
Work-Life-Integration
Topics you will work on
Job locations
About your employer
Zoetis, Inc. ist ein US-amerikanischer Hersteller von Tierarzneimitteln und Impfstoffen für Haus- und Nutztiere. Zwei Drittel des Umsatzes entfallen auf den Bereich Nutztiere.
- Established Company
- Onsite, Hybrid
- Industry, Production
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