Level
Experienced
Location
Münster (Hessen)
Working Model
Onsite
Job Field
BI, Project
Employment Type
Full Time
Contract Type
Permanent employment

Job Summary

In this role, you lead CRM projects, optimize the Customer Engagement Platform, and develop the CRM data architecture and dashboards for performance measurement.

Job Technologies

Your role in the team

As a Technical CRM & Data Manager (m/f/d), you are responsible for the management and execution of Customer Data & CRM projects.
The focus is on the holistic further development of our Customer Data & Analytics Architecture and our Customer Engagement Platform, as well as the data-driven and infrastructural optimization of our CRM processes.
CRM Project Management: Planning, controlling, and implementing business and technical CRM projects as well as the continuous, holistic development of the Customer Data Architecture.
CRM Administration: Administration, configuration, and optimization of our Customer Engagement Platform (Braze), including segment management, workflows, and campaign logic.
Cloud & Data Architecture: Design, development, and continuous improvement of CRM data architecture in the cloud environment (Google Cloud Platform / BigQuery).
Data Processing: Responsibility for data preparation and data processing to ensure high data quality for downstream CRM processes.
Reporting & Dashboarding: Development, maintenance, and further enhancement of dashboards for controlling and performance measurement of CRM initiatives (e.g., Data Studio, SAC).
Customer Analytics: Conducting data-driven ad-hoc analyses based on BigQuery to derive relevant actionable insights.
Access Management: Administration of permission concepts (IAM) within the analytics and cloud infrastructure.
Cross-functional Collaboration: Close cooperation with cross-functional teams and external partners for the technical implementation of data-driven initiatives.

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Our expectations of you

Education

Successfully completed studies in Business Administration, (Business) Informatics, or a comparable field.

Qualifications

SQL skills are desirable.
Analytical, structured, and data-driven working style with the ability to present complex contexts understandably.
Strong communication skills, initiative, quality awareness, and interest in digital trends, eCommerce, and innovative CRM technologies.

Experience

Solid knowledge in handling customer data systems (e.g., CDP, Operational CRM, CDA) and practical experience with cloud architectures, data preparation, and processing (especially GCP / BigQuery).
Experience in CRM environments as well as with Customer Engagement and Marketing platforms – preferably Braze.
Experience in project management, particularly in the steering of functional and technical CRM-related projects.
Experience in building dashboards and reports (e.g., Looker Studio, SAC, or similar).

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What we offer

Design Freedom: Bring your ideas to life and actively shape the future of Thalia.
Personal Growth: Benefit from various training opportunities and individual career paths.
Meaningful work: Your contribution has a direct impact on our digital competence - especially in the areas of eCommerce, IT security & maintenance.
Agile working and modern corporate culture: Work flexibly and independently in an open, dynamic environment.
Team spirit: Experience collaboration and mutual support at all levels.
Diversity and Openness: We value different perspectives and promote diversity.
Drivers of change: Be part of #TeamThalia and help us shape the transformation of our company.