Job
- Level
- Experienced
- Job Field
- Web, Full Stack, Product
- Employment Type
- Full Time
- Contract Type
- Temporary employment
- Location
- Munich
- Working Model
- Onsite
Job Summary
In this role, you will oversee the deployment and optimization of content on eCommerce websites, enhancing user experiences and conversion paths while collaborating closely with various departments.
Job Technologies
Your role in the team
- As Web Experience Content Executive, you will own the deployment, quality assurance and continuous optimization of content across PMI Germany's commercial eCommerce websites, with a clear focus on UX, user journeys and on-page conversion.
- You will translate brand, commercial and campaign priorities into seamless, compliant and conversion-oriented digital experiences for adult consumers.
- Deploy, schedule and quality-check website content across commercial webpages.
- Ensure every page, module and CTA is on-brand, compliant, mobile-first and aligned with UX standards.
- Unterstützung bei der Kampagnen- und Produkteinführungsvorbereitung durch Koordination von Website-Updates, Zeitplänen, Assets und Go-Live-Checks.
- Optimize key user journeys from discovery to purchase, identifying friction points and improving content hierarchy, navigation and conversion paths.
- Collaborate with Web Performance, Marketing, Product, IT, Legal/Compliance, CRM, and agency partners to deliver high-quality web experiences.
- Use analytics, behavioral insights and test learnings to recommend and implement continuous content and journey improvements.
- Support personalization and A/B testing initiatives by preparing, deploying, and scaling relevant content variants.
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Our expectations of you
Education
- Bachelor's degree in Marketing, Communications, Digital Media, UX, Business or a related field preferred.
Qualifications
- Gutes Verständnis von UX-Prinzipien, responsive Design, Content-Hierarchie und digitalen Customer Journeys.
- Ability to interpret web analytics and behavioral data and translate insights into actionable improvements.
- High attention to detail in content deployment, QA, compliance, and go-live readiness.
- Strong stakeholder management, structured communication and agency coordination skills.
- Hands-on, proactive and solution-oriented working style with strong ownership and delivery focus.
- Fluent in German and English, written and spoken.
- Vertrautheit mit Analytics- und Behavioral-Tools wie Adobe Analytics, Google Analytics, ContentSquare oder Hotjar.
Experience
- Strong CMS and website operations experience, ideally in eCommerce or D2C environments.
- 2-4 years of experience in digital content management, website operations, UX content deployment, eCommerce or digital marketing.
- Experience with CMS platforms such as Adobe Experience Manager, WordPress, Salesforce Commerce Cloud CMS or similar.
- Experience with A/B testing or personalization tools such as Adobe Target or Optimizely is a plus.
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What we offer
- Philip Morris GmbH - Gräfelfing / Munich | Full-time | Initially fixed-term for 2 years.
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Benefits
Work-Life-Integration
Topics that you deal with on the job
Job Locations
This is your employer
Philip Morris GmbH
Philip Morris International Inc. ist der weltweit größte privatwirtschaftliche Hersteller von Tabakprodukten. Der Konzern vertreibt Zigaretten in mehr als 180 Ländern und hat einen Anteil von 15,5 Prozent am weltweiten Tabakmarkt. Sechs der fünfzehn meistverkauften Zigarettenmarken gehören zu dem Konzern, darunter Marlboro, die weltweit meistverkaufte Zigarette. Bekanntheit erlangte der Konzern zudem als langjähriger Sponsor des Formel-1-Teams Scuderia Ferrari.
Description
- Company Size
- 250+ Employees
- Company Type
- Established Company
- Working Model
- Onsite
- Industry
- Trade, Food Products
Web Experience Content Executive
- Location
- Munich
- Working Model
- Onsite
- Diversity
- Open for all genders
