Job
In this role, you analyze complex data, develop KPI systems and tracking concepts, and support departments with robust analyses and dashboards to promote data-driven decision making.
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Your role in the team
- Do you want to influence real business and product decisions with data and actively shape our analytics structures?
- As a Senior Data Analyst / Analytics Engineer (m/f/d), you will become part of our Data team and work closely with Product, Marketing, Revenue Operations, and Customer Success.
- You translate complex issues into reliable analyses, clear KPIs, and concrete action recommendations, and continuously develop our analytics function.
- Business & Stakeholder Analytics: You analyze complex data, identify relevant correlations, and derive concrete action recommendations for the specialist departments.
- KPI systems & data models: You define key KPIs, funnels, and business metrics, and collaboratively develop consistent data models, the semantic layer, and reporting standards with the specialist departments.
- Product & Marketing Analytics: You analyze user behavior, customer journeys, conversion funnels, feature adoption, as well as marketing channels, and identify optimization potentials for product and business.
- Tracking, Measurement & Consent: You develop our tracking, measurement, and attribution concepts further and are responsible for our web tracking with Google Tag Manager and Google Analytics 4.
- In addition, you manage our consent setup with a consent management platform, Google Consent Mode, and cookie configuration, ensuring data protection-compliant and reliable data collection.
- Dashboards & Self-Service Analytics: You develop dashboards, reports, and KPI structures further and support our business units with self-service solutions or targeted analyses, depending on their analytics maturity.
- Development & Advancement: You actively shape our analytics function, establish standards and processes, and serve as a central point of contact for analytical questions within the company.
Our expectations of you
Qualifications
- You possess strong analytical skills and can interpret complex data in a business context to derive concrete recommendations for action.
- You work confidently with different stakeholders, can translate business questions into analytical requirements, and work independently, in a structured manner, and solution-oriented.
- In addition, you have very good German language skills, both written and spoken.
Experience
- You have several years of professional experience in Data Analytics, Business Intelligence, Product Analytics, or Marketing Analytics and have already independently managed complex analytics topics.
- You are proficient with SQL, Google Tag Manager, Google Analytics 4, and BigQuery, and have experience in Big Data analysis.
- You have experience with Consent Management and Google Consent Mode and are familiar with the relevant requirements from GDPR and TDDDG regarding web tracking and cookie usage.
- You have experience with KPIs, funnels, tracking, as well as product or marketing analytics, and possess a good understanding of data quality and analytical data structures.
What we offer
- Real design freedom: You will take on a central role in our Data team and can actively develop our analytics structures, standards, and processes.
- Your analyses have a direct impact on product and business decisions.
- Flexible working: Your daily work mainly takes place from home.
- Approximately every two months, the team meets in person to exchange ideas, work on topics together, and strengthen team cohesion.
- 30 days of vacation: Additionally, you receive half a day off on Christmas Eve and New Year's Eve each.
- Short decision-making paths: You can expect flat hierarchies, a lot of personal responsibility, and the opportunity to drive topics independently.
- Attractive additional benefits: As part of the Bertelsmann Group, you will benefit from exclusive employee discounts at numerous partner companies.
- A team that enjoys working together: When you're in the office, you can look forward to regular team events as well as coffee, fruit, snacks, and our four-legged feel-good managers.
Benefits
Health, fitness & fun
Topics you will work on
Job locations
About your employer
Studyflix is the leading free e-learning and career platform for Generation Z in the DACH region, visited monthly by over 6 million users. The company provides high-quality access to education and the best job opportunities through more than 6,000 animated learning videos and a comprehensive job board featuring apprenticeships and permanent positions. For corporate clients, Studyflix offers tailored solutions for recruiting, employer branding, and further education.
- Startup
- Onsite, Hybrid
- Education System
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