Job
In this role, you will develop a scalable tracking infrastructure using Google tools, analyze user behavior and campaign performance, and manage A/B tests to enhance conversion strategies.
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Job technologies
Your role in the team
- Independent development, management, and continuous improvement of a clean, scalable tracking infrastructure (e.g., with GTM, GA4) as well as ensuring long-term quality.
- Design, management, and further development of automated reports and dashboards, as well as responsibility for data quality.
- Independent analysis and interpretation of user behavior, funnels, campaign performance, and shop conversion, as well as deriving strategic measures and clear action recommendations.
- Conceptualization, prioritization, and management of A/B tests and experiments; derivation of data-driven hypotheses and implementation in close collaboration with Product Owners and Onsite Marketing (including technical implementation).
- Responsibility for the development and further advancement of a comprehensive data strategy.
- Active management of the interface between Business and IT.
Our expectations of you
Education
- You have a degree in Economics, Computer Science, or E-Commerce.
Qualifications
- You can impress with a high level of expertise in web analytics using Google's tools (Analytics & Tag Manager).
- You possess excellent skills in analyzing and interpreting complex data structures.
- You have a proficient command of MS Office, expert knowledge in handling Excel, and advanced skills in A/B testing (conceptualization, management, and measurement).
- You have good spoken and written English skills.
Experience
- You have several years of professional experience in a comparable position.
- You have basic knowledge of the query language SQL or Google BigQuery, and experience with Tableau is an advantage.
Benefits
Health, fitness & fun
Food & drink
Topics you will work on
Job locations
About your employer
The TOM TAILOR GROUP is an international fashion company that offers stylish and affordable casualwear. They also have a range of fashionable accessories and home
- 1962
- Established Company
- Onsite, Hybrid
- Consumer Goods, Branded Goods · Trade
Employer reviews
- Team culture
- 3.3
- Engineering
- 3.3
- Career growth
- 3.0
- Working conditions
- 3.0
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