Logo TOM TAILOR Verwaltungs-GmbH

Manager E-Commerce Web Analytics

Job

  • Level
    Experienced
  • Location
    Hamburg
  • Working Model
    Hybrid, Onsite
  • Job Field
    Data, Project
  • Employment Type
    Full Time
  • Contract Type
    Permanent employment

Job Summary

In this role, you will develop a scalable tracking infrastructure using Google tools, analyze user behavior and campaign performance, and manage A/B tests to enhance conversion strategies.

Job Technologies

Your role in the team

  • Independent development, management, and continuous improvement of a clean, scalable tracking infrastructure (e.g., with GTM, GA4) as well as ensuring long-term quality.
  • Design, management, and further development of automated reports and dashboards, as well as responsibility for data quality.
  • Independent analysis and interpretation of user behavior, funnels, campaign performance, and shop conversion, as well as deriving strategic measures and clear action recommendations.
  • Conceptualization, prioritization, and management of A/B tests and experiments; derivation of data-driven hypotheses and implementation in close collaboration with Product Owners and Onsite Marketing (including technical implementation).
  • Responsibility for the development and further advancement of a comprehensive data strategy.
  • Active management of the interface between Business and IT.

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Our expectations of you

Education

  • You have a degree in Economics, Computer Science, or E-Commerce.

Qualifications

  • You can impress with a high level of expertise in web analytics using Google's tools (Analytics & Tag Manager).
  • You possess excellent skills in analyzing and interpreting complex data structures.
  • You have a proficient command of MS Office, expert knowledge in handling Excel, and advanced skills in A/B testing (conceptualization, management, and measurement).
  • You have good spoken and written English skills.

Experience

  • You have several years of professional experience in a comparable position.
  • You have basic knowledge of the query language SQL or Google BigQuery, and experience with Tableau is an advantage.

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Benefits

Work-Life-Integration

Higher Take-Home Pay

Health, Fitness & Fun

Food & Drink

Topics You Will Work On

Job Locations

  • Location Hamburg

    Germany

About Your Employer

TOM TAILOR Verwaltungs-GmbH

TOM TAILOR Verwaltungs-GmbH

The TOM TAILOR GROUP is an international fashion company that offers stylish and affordable casualwear. They also have a range of fashionable accessories and home

Description

  • Founding Year
    1962
  • Company Type
    Established Company
  • Working Model
    Hybrid, Onsite
  • Industry
    Consumer Goods, Branded Goods, Trade

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Logo TOM TAILOR Verwaltungs-GmbH

Manager E-Commerce Web Analytics

Location
Hamburg
Working Model
Hybrid, Onsite
Diversity
Open for all genders

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