Logo TOM TAILOR Verwaltungs-GmbH

Manager E-Commerce Web Analytics

Job

  • Level
    Experienced
  • Job Field
    Data, Project
  • Employment Type
    Full Time
  • Contract Type
    Permanent employment
  • Location
    Hamburg
  • Working Model
    Hybrid, Onsite
  • Job Summary

    In this role, you will develop a scalable tracking infrastructure using Google tools, analyze user behavior and campaign performance, and manage A/B tests to enhance conversion strategies.

    Job Technologies

    Your role in the team

    • Independent development, management, and continuous improvement of a clean, scalable tracking infrastructure (e.g., with GTM, GA4) as well as ensuring long-term quality.
    • Design, management, and further development of automated reports and dashboards, as well as responsibility for data quality.
    • Independent analysis and interpretation of user behavior, funnels, campaign performance, and shop conversion, as well as deriving strategic measures and clear action recommendations.
    • Conceptualization, prioritization, and management of A/B tests and experiments; derivation of data-driven hypotheses and implementation in close collaboration with Product Owners and Onsite Marketing (including technical implementation).
    • Responsibility for the development and further advancement of a comprehensive data strategy.
    • Active management of the interface between Business and IT.

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    Our expectations of you

    Education

    • You have a degree in Economics, Computer Science, or E-Commerce.

    Qualifications

    • You can impress with a high level of expertise in web analytics using Google's tools (Analytics & Tag Manager).
    • You possess excellent skills in analyzing and interpreting complex data structures.
    • You have a proficient command of MS Office, expert knowledge in handling Excel, and advanced skills in A/B testing (conceptualization, management, and measurement).
    • You have good spoken and written English skills.

    Experience

    • You have several years of professional experience in a comparable position.
    • You have basic knowledge of the query language SQL or Google BigQuery, and experience with Tableau is an advantage.

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    Benefits

    Work-Life-Integration

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    Health, Fitness & Fun

    Food & Drink

    Topics that you deal with on the job

    Job Locations

    • Location Hamburg

      Germany

    This is your employer

    TOM TAILOR Verwaltungs-GmbH

    TOM TAILOR Verwaltungs-GmbH

    The TOM TAILOR GROUP is an international fashion company that offers stylish and affordable casualwear. They also have a range of fashionable accessories and home

    Description

  • Founding year
    1962
  • Company Type
    Established Company
  • Working Model
    Hybrid, Onsite
  • Industry
    Consumer Goods, Branded Goods, Trade
  • Logo TOM TAILOR Verwaltungs-GmbH

    Manager E-Commerce Web Analytics

    Location
    Hamburg
    Working Model
    Hybrid, Onsite
    Diversity
    Open for all genders

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