Job
In this role, you analyze business and customer data to enhance customer retention, develop marketing campaigns, and take responsibility for steering retention measures in the DACH region.
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Your role in the team
- Analysis and interpretation of business, marketing, and sales data across the customer journey, with a focus on customer retention and existing customer development.
- End-to-end, cross-channel responsibility for developing and retaining existing customers, including budget, campaign, and performance management.
- Designing audience selections and segmentations for retention initiatives, as well as deriving potential analyses for the DACH region.
- Planning and execution of loyalty, newsletter, and sales campaigns as part of the annual planning process.
- Lead responsibility for newsletter marketing, including strategic planning, content coordination, and performance optimization.
- Conducting customer selections for print, newsletter, and sales campaigns in close coordination with the sales team and external partners.
- Ensuring, maintaining, and further developing the customer database in collaboration with Sales and IT.
- Development and implementation of sales-oriented retention initiatives to increase customer loyalty and Customer Lifetime Value.
- Creation and further development of regular newsletter, campaign, and existing customer reports, as well as insightful dashboards in Power BI.
- Comprehensive analysis and evaluation of marketing and sales campaigns in collaboration with the relevant departments.
- Building and further developing cross-functional business reporting with standardized KPI definitions and a consistent data foundation for business models and channels.
Our expectations of you
Education
- Completed degree in business administration, business informatics, industrial engineering, or a comparable qualification.
Qualifications
- Data-driven approach with the ability to derive tailored actions from analyses.
- Confident use of BI tools such as Power BI, Tableau, or comparable solutions.
- Experience with common newsletter and email marketing tools (e.g., Inxmail, Mailchimp, CleverReach, or similar), as well as KNIME and Salesforce Sales Cloud, is desirable.
- Understanding of data architectures, interfaces, and data warehouse structures.
- Affinity for data-driven tools and automation solutions.
- Very good German language skills.
- Independent, goal-oriented approach combined with strong communication skills.
- Team-oriented approach and ability to collaborate across departments.
- Proactive, solution-oriented approach with an entrepreneurial mindset.
- Enjoy working across departments and engaging in personal exchanges with colleagues on-site at our Duisburg location.
Experience
- Several years of experience in CRM, ideally with a focus on customer retention and existing customer development in a B2B environment.
- Strong analytical skills and experience in data-driven decision-making.
- Extensive experience in building and further developing reporting and KPI systems.
- Experience in analyzing and optimizing cross-functional processes.
- Experience facilitating and coordinating cross-functional meetings.
Benefits
Health, fitness & fun
Higher take-home pay
Work-Life-Integration
Topics you will work on
Job locations
About your employer
UDO BÄR is one of the leading multichannel retailers and full-service providers for high-quality products and services for the areas of operation, storage, transport, security and office. The high consulting and expert competence has been convincing customers from industry, craft and trade for almost 30 years.
- 50-249 Employees
- Established Company
- Onsite
- Trade
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